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Xactly Launches Revolutionary New Application for Non-Cash Rewards
Aug 18, 2008 (08:08 AM EDT)

NEW YORK, Aug. 18 /PRNewswire/ -- destinationCRM 2008, Booth #221 -- Xactly Corporation, the leader in on-demand sales performance management, today announced the general availability of Xactly Rewards for users of the popular on-demand Salesforce CRM application. Built natively on's platform, Xactly Rewards provides an easy-to-use, non-cash rewards management and fulfillment environment for motivating and rewarding the performance of sales, marketing, support, and call center individuals and teams.

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Directly integrated with the Salesforce CRM application, Xactly Rewards for spans the entire non-cash rewards-management lifecycle - from the creation of compelling incentives programs and contests customized for specific employee audiences, to real-time rewards-attainment tracking, to the immediate online redemption of points.

According to Consumer Reports (January, 2008), a full 27 percent of gift cards -- worth approximately eight billion dollars -- went unredeemed in 2007. Going far beyond typical rewards programs offering fixed prizes or gift cards, Xactly Rewards lets organizations leverage non-cash rewards in a programmatic fashion to drive strategic results while offering a virtually limitless choice of prizes pegged to performance.

"Non-cash rewards can work like a catalyst to motivate desired employee behaviors, but are rarely wielded creatively or to complete advantage. And traditionally, these programs have been rudimentary affairs -- managed in spreadsheets and limited to fixed prizes," said Karen Steele, vice president of marketing, Xactly Corporation. "Xactly Rewards for makes non-cash rewards viable and manageable on a large scale as part of an overall strategic-compensation or employee-retention program, and in a manner that enables extensive personalization. In bringing together non-cash rewards, incentive compensation management and CRM, Xactly is breaking new ground in engaging employees, motivating behaviors, and aligning those behaviors with corporate goals."

Said Mark Smith, CEO and EVP research, Ventana Research, "The impact of rewards like non-cash incentives to your workforce and sales performance is significant -- managing them efficiently in a self-service method that is automated is a critical step forward. Xactly Rewards provides that solid step that can establish and improve your ability to leverage rewards and, through integration with Salesforce CRM, will help organizations extend their investment for great benefit."

Xactly Rewards points can be assigned to reward specific behaviors, such as successful prospecting, up selling, cross selling, lead conversion and customer support case resolution. Where traditional non-cash rewards programs tend to rely on limited sets of fixed prizes or gift cards, Xactly Rewards points can be redeemed at any time via the Web, with the recipients choosing from millions of merchandise items from the world's top brands, travel and leisure, adventure packages, tickets to entertainment and sporting events, and so on.

"Having already adopted Xactly's flagship on-demand application to successfully manage our company's cash-based commissions process, we are eager to look at automating our non-cash incentives programs with Xactly Rewards for," said Jeff Williams, vice president of North America sales, IronPort Systems. "The ability for our sales reps to choose personally meaningful rewards could be a powerful motivator, and make non-cash rewards a valuable complement to motivating behavior and getting them to go the extra mile."

Integration with Salesforce CRM enables employees to quickly see how many Xactly Rewards points they've earned, how they've earned them, how many they've redeemed, and how they can earn more, without ever leaving their CRM application. Additionally, through the use of accompanying iGoogle gadgets for Xactly Rewards, employees can access these views from anywhere using a browser and their Google desktop.

"With its Rewards application, Xactly has demonstrated how developing new applications natively on the platform can rapidly accelerate time to market and product innovation," said Clarence So, chief marketing officer, "A leading partner on the AppExchange, Xactly is showing how ISVs can leverage the benefits of for application development and delivery rather than building and maintaining their own service infrastructure. With hundreds of ISVs already using the AppExchange as a distribution channel, we are seeing incredible momentum for as the cloud platform of choice for building, running, and marketing SaaS applications."'s platform reinvents the traditional development, deployment and distribution of any business application. Developers, customers and partners can use to easily create and deliver a new generation of Software-as-a-Service applications. allows applications to be easily shared, exchanged and installed with a few simple clicks via the AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire Software-as-a-Service community.

Xactly Rewards for is available now at AA&fromEdit=true. The application is free for 90 days, and priced at $10 per month per subscriber beginning December 1, 2008.

About Xactly Corporation

Xactly Corporation is the market leader in on-demand sales performance management. The company's flagship product, Xactly Incent, enables sales and finance executives to design, implement, manage, audit and optimize sales compensation management programs easily and affordably. Xactly solutions automate the process of aggregating data from disparate systems into a secure, hosted repository, and enable companies to leverage this business data, which is the lifeblood of sales performance management. Xactly helps companies improve operational performance, optimize sales effectiveness, proactively manage risk and compliance, and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises. For more information, visit or call 1-866-GO-XACTLY.

(C) 2008 Xactly Corporation. All rights reserved. Xactly, Xactly Incent, Xactly Rewards, and "Incent right. Sell more." are trademarks or registered trademarks of Xactly Corporation.

Media Contacts: Samantha Moore Xactly Corporation Tel: 408-200-0675 Email: Kristin Reeves Blanc & Otus Public Relations Tel: 415-856-5145 Email:

CONTACT: Samantha Moore of Xactly Corporation, +1-408-200-0675,; or Kristin Reeves of Blanc & Otus Public Relations,+1-415-856-5145, , for Xactly Corporation

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