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Zeta Interactive Launches Monthly Webinar Series with Strategic Analyst Jared Blank
Aug 13, 2008 (10:08 AM EDT)


NEW YORK, Aug. 13 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced it will launch a monthly series of digital marketing webinars, hosted by newly appointed Strategic Analyst, Jared Blank. The first installment of the series, "Analysis Paralysis: Making Sense of Multi-Channel Metrics," will run live next Tuesday at 1:00 pm ET.

Zeta Interactive developed the webinar series for digital marketers who today are faced with a myriad of media choices, each with its own success metrics, making evaluating ROI and budgeting decisions difficult. In his first Zeta Interactive webinar, former Jupiter analyst Jared Blank will discuss where to start, what to evaluate, and how marketers can leverage data across channels to truly maximize results. Topics Blank will cover include:

-- Measuring what matters -- how marketers can avoid sifting through mountains of data by setting targeted goals and redefining their business dashboard.

-- Streamlining the process -- how to capitalize on metrics by coordinating agency efforts across all channels.

-- Maximizing marketing spending and ROI -- actionable steps to leverage analytics from a single marketing channel to improve campaign effectiveness and ROI across multiple channels.

Zeta Interactive's monthly webinar series will be aimed at educating marketers on today's most important trends and themes in the digital landscape. Each session will target a different marketing challenge in the digital marketing industry, providing strategic analysis, tips and recommendations designed to help marketers achieve their objectives.

"With his superior knowledge of the digital marketplace, Jared will be able to provide marketers with a broad range of valuable insights and solutions in each of Zeta Interactive's monthly webinar sessions," said Al DiGuido, CEO of Zeta Interactive. "We see this as further validation that our organization is continuing to innovate the full-service digital marketing landscape by providing cutting edge insight and counsel that isn't available elsewhere."

Blank, who was recently named to Zeta Interactive's executive team, serves as a primary industry voice for the company, providing unique marketing and analytics insight to Zeta's clients that give them a competitive advantage. He brings with him more than nine years' experience in the integrated marketing industry, and has held senior management positions within the marketing departments of Epsilon and Tommy Hilfiger before joining Zeta Interactive.

This announcement follows steady progress within Zeta Interactive since its launch in November of 2007. Over the past ten months, the company has grown its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Pep Boys, Century 21 and United Water. The company also increased its staff to more than 300 employees, and named more than a dozen industry veterans to lead its executive management team. Zeta Interactive also earned a spot on the 2008 Advertising Age Digital Agency Report, as one of the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com .

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services -- from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently-by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com .

CONTACT: Matt Rizzetta, matt@dukaspr.com, or Todd Barrish, both of DukasPublic Relations for Zeta Interactive, +1-212-704-7385

Web site: http://www.zetainteractive.com/