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Unedited news and product information from vendors. Opens Enrollment with Fee Waiver for Initial Attorneys Ahead of Fall Consumer Media Launch
Aug 07, 2008 (08:08 AM EDT)

NEW YORK, Aug. 7 /PRNewswire/ -- ABA Annual Meeting & Expo --, a new online service to connect attorneys and potential clients, today announced it has opened enrollment for attorneys and is waiving network fees for the remainder of 2008. To receive this waiver, which is limited to 500 registrants, attorneys must meet basic application criteria and register by September 1. A one time set-up fee is required. The new site, backed by individuals from the legal and online marketing communities, is designed to fill the gap in the market with a model that gives consumers greater control, safety, and efficiency, and creates more qualified inquiries for participating attorneys.

Announced during the 2008 Annual Meeting & Expo of the American Bar Association (ABA) in New York, enters a field that has seen many different approaches to online legal matchmaking during the last ten years, most of them focused primarily on the needs of attorneys and often requiring individuals to divulge confidential details or turn over their contact information and wait for someone to call them.

"Our service is focused on the user experience," said Curtis A. Wolfe, an attorney and the founder and CEO of "We allow our users to find information about their potential legal claims and determine whether they are qualified for a particular claim without disclosing confidential information. Then our patent pending model pairs them with attorneys from their area who handle similar claims.

"We built our service around what people find everywhere else on the Web today: The ability to get an immediate answer without revealing confidential details or giving out their name and phone number. This will make the go to choice when people feel they've been wronged and are looking for answers."

The unique process used by also ensures that cases are not jeopardized inadvertently, a common pitfall of some other approaches to online matchmaking. Because does not require submission of open-ended descriptions of the facts of the user's claim, users are not forced to divulge information that could be deemed a waiver of the attorney-client priviledge resulting in the information being introduced in court and used against them. does not generate "leads" to potential clients, a method commonly used in online legal marketing that violates ethical rules governing most attorneys' advertising. Instead,'s patent pending model allows attorneys to bid on real-time ad placements -- usually limited to five attorneys -- delivered to users who have completed question paths to determine their qualification for a particular claim. The user then reviews the profiles of the attorneys and can initiate an instant message or telephone call with the attorney, or can request that the firm contact the user about his or her claim.

Estimates of the number of inquiries received each year by various online legal matchmaking services run into the hundreds of thousands. will be rolled out to consumers through advertising in targeted major metropolitan areas beginning in September 2008. To encourage attorneys to participate before that time, membership fees are being waived for the remainder of 2008 for those attorneys who meet the criteria and register before September 1. Waivers are only available to the first 500 registrants.

Attorneys interested in more information and securing a waiver of their fee can meet with company representatives during the ABA's Annual Meeting & Expo at the New York Hilton or on the website. Company executives will be in Booth 1600 in Americas Hall I.

About is the new service that brings together qualified individuals and attorneys using a proven model of providing real-time answers while protecting privacy and confidentiality. The consumer launch will take place during the fall of 2008. Attorneys can learn more about membership in the attorney network at or by calling (561) 807-6340. The company, based in Boca Raton, Florida, is privately held.

CONTACT: Alan Penchansky,, or Michael Tangeman, bothof The Pen Group Communications, +1-305-529-1944, for

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