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Marvell Award-Winning Qdeo Video Processing Powers Sharp's Fourth-Generation Blu-ray Disc Recorder
Aug 05, 2008 (08:08 AM EDT)


SANTA CLARA, Calif., Aug. 5 /PRNewswire-FirstCall/ -- Marvell http://www.ClearlyQdeo.com , a leader in storage, communications, and consumer silicon solutions, today announced that its 88DE2710 with Qdeo(TM) video processing ( ) is a featured component of the Sharp BD- HDW22/25/30 Blu-ray disc recorders, thus furthering the integration of Marvell technology into leading consumer electronics devices. This is the second consecutive generation of Sharp's Blu-ray disc recorders to use the Qdeo suite of advanced video processing technologies to deliver a consistently high- quality 1080p image, vivid true-to-life pictures, and a completely immersive home-theater experience.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070905/AQW167LOGO )

At the core of the Marvell(R) 88DE2710 digital video format converter, Qdeo delivers rich, high-definition video quality through a suite of advanced QuietVideo(TM) technologies, providing quiet and natural video, free of noise and artifacts. Per-pixel noise and compression artifact reduction removes noise typically inherent in digital video. Per-pixel motion-adaptive 3D de- interlacing removes jaggies and eliminates feathering. Adaptive Contrast Enhancement (ACE) and Intelligent Color Remapping (ICR) render rich and vivid images.

Reiji Asakura, vice chairman of the Society of Picture Quality Engineers in Japan stated, "Blu-ray recorder sales in Japan have really taken off, driven by both video quality and storage capacity. I have been struck by the visual enhancements that Marvell's Qdeo technology makes to both high- definition and standard-definition video content. For Blu-ray users, Qdeo enriches colors and detail, providing a superior home theater experience."

"Sharp's Blu-ray disc recorders give consumers an incredible viewing experience for their recorded programming," said Dr. Nikhil Balram, vice president and general manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group at Marvell. "With our Qdeo technology built in, this recorder can deliver superior quality video that is vivid, quiet, and free of distractions so the viewer can sit back, relax, and enjoy the show."

The Sharp Blu-ray disc recorders are the fourth generation recorders by Sharp, and the second generation product to use the Marvell 88DE2710 with Qdeo processing. The BD-HDW22/25/30 include increased hard disk drive storage capacity from 250 gigabytes to a terabyte of storage, enabling up to 110 to 450 hours of high-definition storage space for consumers. The Sharp Blu-ray disc recorder is available in Japan as of July 2008.

For more information on Qdeo, visit http://www.ClearlyQdeo.com .

About Marvell

Marvell http://www.marvell.com is a leader in the development of storage, communications, and consumer silicon solutions. The company's diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure including enterprise, metro, home and storage networking. As used in this release, the terms "company" and "Marvell" refer to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit .

Marvell(R) is a registered trademark of Marvell or its affiliates. Qdeo(TM) and QuietVideo(TM) are trademarks of Marvell or its affiliates. Other names and brands may be claimed as the property of others.

For Further Information Contact: Marvell Media Relations Ogilvy PR Diane Vanesse Serena Tesler Tel: 408.242.0027 Tel: 312.451.4278 dvanesse@marvell.com serena.tesler@ogilvypr.com

CONTACT: Diane Vanesse of Marvell Media Relations, +1-408-242-0027, dvanesse@marvell.com; or Serena Tesler of Ogilvy PR, +1-312-451-4278,

Web site: http://www.marvell.com/