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Unedited news and product information from vendors. Sweepstakes Offers Chance to Win 'Dream Library'
Jul 22, 2008 (08:07 AM EDT)

ANN ARBOR, Mich., July 22 /PRNewswire-FirstCall/ -- To celebrate the "grand opening" of the new, the company has launched a sweepstakes where one lucky winner will receive a $1,000 Borders gift card to build a "dream library" of favorite books, movies and music titles. To enter, customers simply visit where they'll view a 90 second video tour of the innovative features of the new and register for the sweepstakes. By registering, customers will also receive an instant gift.

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Sweepstakes entries will be accepted until 11:59 p.m. EDT, July 31. The winner of the $1,000 gift card will be notified no later than Aug. 20. The gift card may be redeemed online at or at any Borders or Waldenbooks store nationwide.

"We are excited to celebrate the grand opening of the new," said Kevin Ertell, senior vice president of e-business for Borders Group. "By creating a sweepstakes where customers can receive an instant gift -- as well as the opportunity to win the grand prize of a $1,000 Borders gift card -- we're making it fun and worthwhile for customers to discover all the great features of the new" brings a real bookstore experience to life online with innovative features such as the Magic Shelf(TM), a virtual book shelf that allows customers to view book, music and movie titles much the same way they would browse the book tables and displays in their favorite Borders stores. The Magic Shelf can also be personalized based on a customer's interests. Using the "Picked for You" feature, customers can simply select the categories in which they are interested -- whether mystery books, classical music or foreign films -- and the Magic Shelf will stock the "Picked for You" shelf with titles from the selected categories.

Customers can also enjoy Borders Media, a collection of exclusive and original video programs produced by Borders. Programs include "Borders Book Club" a professionally produced show featuring real-life neighborhood book club meetings with the author there in person. The program has featured such bestselling authors such as Mitch Albom, Marisa de los Santos and Stephenie Meyer. "Live at 01," another Borders Media program, brings all the energy and intimacy of an event recorded live at Borders' first store in Ann Arbor to customers online. Guests featured on "Live at 01" have included authors such as Pulitzer Prize winner Junot Diaz and Anne Lamott, singers such as Joss Stone and Jewel, as well as physician and author Deepak Chopra.

With the advent of the new, Borders Rewards loyalty program members -- which now number over 27 million -- can enjoy the convenience of earning and redeeming their "Borders Bucks" and Rewards coupons online as well as in stores. During the coming weeks, the retailer will introduce into its superstores nationwide via existing in-store computer kiosks. Customers can order online at the kiosks if they can't find an item in the store and have that item shipped to their homes or back to the store.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. , is a leading retailer of books, music and movies with more than 28,000 employees. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders(R) and Waldenbooks(R) brand names and recently launched for online shopping. For more information, visit .

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