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Zeta Interactive Hires Industry Veteran Jared Blank as Strategic Analyst
Jul 21, 2008 (08:07 AM EDT)


NEW YORK, July 21 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced the appointment of Jared Blank as Strategic Analyst. Blank will serve as a primary industry voice for Zeta Interactive, helping to strengthen the company's position in the market. Additionally, Blank will provide unique marketing and analytics insight to Zeta's clients that will give them a competitive advantage.

With more than nine years experience in integrated marketing, Blank provides Zeta Interactive a tremendous amount of insight on the marketplace, particularly in the areas of multi-channel marketing, site analytics and consumer behavior. He will continue this work at the company by creating and presenting monthly webinars for Zeta Interactive clients and prospects on a variety of topics -- from integrated marketing strategies, to trends in email, social media, and more -- and crafting a series of white papers to further their market knowledge.

"We are constantly seeking to surround ourselves with the best in the business and hired Jared because of his proven track record of thought leadership in the digital marketing arena," said Al DiGuido, CEO of Zeta Interactive. "As someone who has studied the range of marketing solutions and technologies in the marketplace, we can find no one better to speak directly on the power of the integration of these tools and the importance of this integration for marketers in our industry. Jared will be able to provide our customers with valuable insights that will ensure their campaigns result in measurable ROI."

Before joining Zeta Interactive, Jared held senior management positions within the marketing departments of Epsilon and Tommy Hilfiger, spearheading their branding, thought leadership and research efforts, and speaking frequently at industry events and with the trade press on online marketing issues. At Jupiter Research, Blank was a senior analyst, writing syndicated research reports and assisting clients with strategic marketing decisions including ROI performance metrics, customer segmentation, and marketing campaigns.

"I am joining Zeta Interactive because it provides me with an opportunity to be a central part of an organization that is combining industry best technologies and services with an experienced team of digital marketing leaders," said Jared Blank, Senior Strategy analyst at Zeta Interactive. "It is my belief that to be most effective as a digital marketing provider, a company must approach business from a full-service, customer-first perspective. This is the philosophy that Zeta Interactive has adopted to build itself into a leading agency in such a short period of time, and I am eager to provide further strategic counsel as the company continues to grow and innovate the market."

This announcement follows steady progress within Zeta Interactive since its launch in November of 2007. Over the past nine months, the company has grown its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Pep Boys, Century 21 and United Water. The company also opened its corporate headquarters in a 13,000 square-foot Manhattan office, increased its staff to more than 300 employees, and named nearly a dozen industry veterans to its executive roster. Zeta Interactive also recently earned a spot on the 2008 Advertising Age Digital Agency Report, as one of the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com .

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services-from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently -- by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com .

Media Contact: Matt Rizzetta/Todd Barrish Dukas Public Relations 212-704-7385 matt@dukaspr.com

CONTACT: Matt Rizzetta, or Todd Barrish, both of Dukas Public Relations, matt@dukaspr.com+1-212-704-7385, , for Zeta Interactive

Web site: http://www.zustek.com/ http://www.zetainteractive.com/