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GSI Commerce Announces Extension and Expansion of Marketing Services Agreement with Toys'R'Us, Inc.
Jul 14, 2008 (08:07 AM EDT)


KING OF PRUSSIA, Pa., July 14 /PRNewswire-FirstCall/ -- GSI Commerce Inc. today announced it has signed an extended and expanded multiyear contract for marketing services with Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. GSI, a leading provider of e-commerce and multichannel solutions, will provide Toys"R"Us, Inc. with advanced digital marketing services through gsi interactive(sm), its full-service interactive marketing and design agency. Toys"R"Us, Inc. will use gsi interactive's services for e-mail marketing, paid search and online advertising, affiliate marketing, content creation, and interactive design.

"As one of the largest and most recognizable retailing brands in the world, Toys"R"Us has very high standards for its brands and consumer interaction," said Nick Pahade, president of gsi interactive. "gsi interactive is excited to continue developing and executing innovative, measurable strategies that help Toys"R"Us build and strengthen their brands and drive their business."

Since 2006, GSI has been providing Toys"R"Us, Inc. with e-commerce technology, customer service support, and interactive marketing services for all of its branded online stores, including www.Toysrus.com www.Babiesrus.com and .

About GSI Commerce

GSI Commerce(R) ( www.gsicommerce.com www.e-dialog.com ) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc. ( ).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact: GSI Commerce, Inc. Corporate Marketing 610.491.7474 fax: 610.265.2866 news@gsicommerce.com

CONTACT: GSI Commerce, Inc., Corporate Marketing, +1-610-491-7474, or fax: news@gsicommerce.com+1-610-265-2866,

Web site: http://www.gsicommerce.com/ http://www.Toysrus.com/ http://www.Babiesrus.com/ http://www.e-dialog.com/