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CSD Korea launches Its Patient Longitudinal Database
Jul 10, 2008 (08:07 AM EDT)


PARIS, July 10 /PRNewswire/ -- Cegedim Strategic Data, leading provider in healthcare research.

CSD Korea has announced the launch of its Patient Longitudinal Database in partnership with the BIT computer company, established leader in the Korean IT healthcare market for over 25 years.

Following this launch CSD Korea will provide a wide range of analyses based on real-life observational patient data. Patient Longitudinal can help define a pharmaceutical company's strategic options when it comes to managing portfolio lifecycle challenges and opportunities. Examples of studies include: market share, prescriptions and co-prescriptions, patient profiles, dynamic segments, etc.

During its client meeting, organised at the Millennium Seoul Hilton on 27th May, Bruno Sarfati, CSD CEO declared: "CSD launched the first longitudinal patient database over 17 years ago in France (Thales) and since then we have continued to extend our longitudinal patient data offer. I am delighted that CSD Korea is the 9th affiliate to launch its Patient Longitudinal database and the first in Asia".

CSD has already longitudinal patient databases in Australia, Belgium, Czech Republic, France, Germany, Italy, Spain, and the UK.

About Cegedim Strategic Data:

CSD is a leading Market Research company dedicated to the healthcare industry and operating in more than 58 countries.

With over 35 years experience in the Pharmaceutical industry CSD (previously CAM, Thales, Zoom and Decisions Research) offers a comprehensive range of market research services and solutions to meet the needs of its customers, which include more than 50 global and 500 local Pharmaceutical companies. The capability to integrate primary market research with audited promotional data from PCPs, Specialists and Pharmacists, and merge it with longitudinal patient level data is what sets the company apart from its competition.

To learn more, please see our website: www.cegedimstrategicdata.com .

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, pharmaceutical companies, healthcare professionals and insurance companies.

The world leader in pharmaceutical CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs more than 8,000 people in 80 countries and generated revenue of 753 million euro in 2007. To learn more, please visit our website: www.cegedim.com .

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Media Inquiries: CEGEDIM STRATEGIC DATA Sophie Dequae Global Marketing & Communication Tel: +33 (0)1 49 09 83 62 sophie.dequae@cegedim.com CEGEDIM Aude Balleydier Media Relations Tel: + 33 (0)1 49 09 68 81 Aude.balleydier@cegedim.fr

CONTACT: CEGEDIM STRATEGIC DATA, Sophie Dequae, Global Marketing & sophie.dequae@cegedim.comCommunication, +33(0)1-49-09-83-62, ; or CEGEDIM,Aude Balleydier, Media Relations, +33(0)1-49-09-68-81,

Web site: http://www.cegedim.com/ http://www.cegedimstrategicdata.com/