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New Momentum Expands R&D, Sets the Pace for Advanced SaaS Technology
Jul 09, 2008 (08:07 AM EDT)

SAN CLEMENTE, Calif., July 9 /PRNewswire/ -- New Momentum, leader in the trend toward SaaS-based Enterprise Risk Management software, expanded its R&D group in three areas: Data Collection; Risk Analysis and User alerts/dashboards.

Stu Clifton, CEO, New Momentum, commented, "Our Enterprise Brand Intelligence (Brand/IP Protection) and Supply Risk Management applications are the only solutions that provide companies with real-time visibility into the global, open market. This open market visibility provides our Enterprise Brand Intelligence customers with maximum visibility into counterfeits and gray market sales, and it helps our Supply Risk Management users avoid production shut downs. With the additional R&D resources, we plan to expand our offerings to provide even greater open market visibility and new risk models -- all based on the most advanced SaaS technology."

The New Momentum development group uses the latest Microsoft .NET 3.5 technologies for all of the company's current applications as well as agile methodologies for rapid development. With the additional resources, they will now focus development efforts on:

-- Data Collection -- finding new sources of data; identifying new targets; cleansing and aggregation of data

-- Risk Analysis -- creation of the New Momentum Risk Rating index; identifying the risks associated with each component used in the supply chain; identifying target suspects (potential counterfeits or gray market sales) based on a number of factors including price, quantity, location, trends.

-- Expanded user suite of alerts and dashboard modules -- displays of new data trends that users may not already be aware of; email alerts for items that need immediate attention.

About New Momentum

New Momentum offers Enterprise Risk Management solutions that provide tools to reduce operational risk, improving revenue and profits for companies who make or use electronic components in their products (includes consumer electronics). Armed with New Momentum's open market data, which is difficult or impossible to get any other way, enterprises can better manage supply interruptions, protect their brand and intellectual property, improve partner compliance, reduce surprises in asset valuation and provide excess inventory resolution.

CONTACT: Chris Jensen, VP Marketing of New Momentum, +1-714-803-1432,

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