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Syndicated Radio Host Mel Robbins to Broadcast Advice and Interview Show Live from Borders(R) in Downtown Crossing, Boston
Jul 08, 2008 (08:07 AM EDT)
ANN ARBOR, Mich., July 8 /PRNewswire-FirstCall/ -- Borders(R) and Advice for Living Inc. are excited to announce that "Make It Happen" -- a nationally syndicated radio program hosted by respected life coach and CNBC regular Mel Robbins -- will now be broadcast live each week day from 1-3 p.m. Eastern from a new radio booth inside the Borders store at Boston's Downtown Crossing beginning today. The program is currently syndicated in 40 markets across the country, and streams live daily on www.Borders.com .
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"Make It Happen" is a no-nonsense call-in advice and interview show that helps change the lives of callers through honest and entertaining coaching, storytelling, and problem solving. On the show, Robbins teams with on-air partner Hank Norman to take phone calls and e-mails from listeners and offer down-to-earth advice and workable solutions to real life dilemmas and conflicts in their personal and professional lives.
In addition, Robbins' collaboration with Borders for "Make It Happen" allows authors and musicians access to a national radio audience while on their promotional tours at Borders as Robbins will also interview these guests, giving the audience a unique takeaway as she delves into the personal stories of success that inspired the careers of authors, musicians and celebrities. In fact, on the first day of the show's broadcast from Borders July 8, Robbins will talk with acclaimed author Dennis Lehane. Lehane, who wrote "Mystic River" and "Gone Baby Gone," among several other bestselling books, will be at Borders in Boston shooting an exclusive interview for the bookseller regarding his upcoming fall title "The Given Day." Also appearing with Robbins will be D.G. Fulford author of "Designated Daughter: The Bonus Years with Mom." The video will be available later on www.bordersmedia.com , but Lehane and Fulford will be live in the "Make It Happen" radio booth with Robbins that day for an inaugural "Make It Happen" interview from Borders.
"We are thrilled to have this relationship with Mel Robbins and Advice for Living," said Borders Group Executive Vice President of Merchandising and Marketing Rob Gruen. "Our Downtown Crossing store is a daily hub of activity in Boston and a fantastic event location for our Boston customers. Adding the radio booth to this store will bring another vibrant dimension to this wonderful destination, while the radio program provides another compelling reason to visit our new Borders.com site every day."
Host Mel Robbins commented, "Broadcasting the radio show live from Borders packs a unique and powerful punch. People tune into this show daily for the dramatic human stories and the no-nonsense advice detailing how to change your life. Borders is the perfect backdrop for weaving authors, celebrities and musicians into this broad and entertaining conversation about how each one of us can go from feeling stuck to living out our dreams."
In addition to "Make It Happen," Robbins also hosts the interview and life advice program, "Advice for Living," for Borders at http://www.bordersmedia.com/adviceforliving . As part of her Borders program, Robbins has interviewed many celebrities including Donald Trump, Barbara Walters, Bill Cosby, and Mandy Moore. She can also be seen regularly on "The Big Idea with Donny Deutsch."
About Advice for Living Inc./Mel Robbins
Advice for Living Inc. is a media and entertainment company that is leveraging a nationally syndicated radio show to develop and produce original self improvement and coaching content across multiple media, including radio, television and the Internet. Mel Robbins is the Founder and President of Advice for Living and the host of "Make it Happen." A graduate of www.adviceforliving.com and Law School, Robbins has worked with individuals and businesses as a private coach since 2001, served as a corporate executive in several start-up companies, and has coached senior executives from Fortune 500 companies including Fidelity, Johnson & Johnson, AG Edwards, Boston Scientific, Dunkin Donuts, Bank of America and Partners Healthcare. More information on the company is available at .
About Borders Group
Headquartered in Ann Arbor, Mich., Borders Group, Inc. www.Borders.com/aboutus , is a leading retailer of books, music and movies with more than 28,000 employees worldwide. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders(R) and Waldenbooks(R) brand names and recently launched Borders.com for online shopping. For more information, visit .
CONTACT: Kolleen O'Meara of Borders Group, +1-734-477-1224, email@example.com
Web site: http://www.bordersgroupinc.com/ http://www.Borders.com/aboutus/ http://www.bordersmedia.com/adviceforliving/ http://www.adviceforliving.com/
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