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Beijing Olympic Committee Selects mInfo as Official Mobile Search Provider
Jul 08, 2008 (08:07 AM EDT)


SHANGHAI, China, July 8 /Xinhua-PRNewswire/ -- mInfo Inc., the leader in Chinese mobile search and pull-advertising, has been chosen by the Beijing Organizing Committee of the Olympic Games (BOCOG) as the designated mobile search provider for the official mobile internet site of the 2008 Games. Chinese and international visitors to the Games can easily find real-time results on a variety of Olympic information in Simplified or Traditional Chinese, and English using this service.

mInfo, which was selected as the official Olympics mobile search provider from among a long list of potential candidates, was chosen due to its superior technical capabilities and a proven track record of successfully delivering the leading Chinese and English mobile search service in China. mInfo's search platform has been available in China for over three years and is the only one in the country that supports natural language queries. This means it allows users to find answers by simply submitting questions to the service instead of entering basic keywords and receiving hundreds of potentially related links.

The official Olympic mobile site and search service went live in late June and is already receiving significant daily visitor traffic now, over a month before the start of the Games. By visiting wap.beijing2008.cn, mobile users can instantly find a range of information including event schedules, real-time scores, venue information, news, and athlete profiles by simply inputting their query in the search box on the homepage.

"mInfo is extremely honored to have been chosen by BOCOG to take on the important responsibility of powering search for the official mobile site of the 2008 Olympics," said mInfo CEO Alvin Wang Graylin. "We are proud to be able to contribute to this historic event. The release of this service is particularly satisfying to mInfo, as our Chengdu development team was the core group behind its development, and had to overcome extraordinary challenges to release the service on time, given the devastation caused by the recent earthquakes in the region."

About mInfo(R) Inc.

mInfo Inc. is the leading provider of mobile search services to China's 600 million wireless subscribers and the leading provider of mobile pull-advertising solutions for branded and SME advertisers throughout China. mInfo operates both the mInfo and Guanxi(TM) brands of search services. mInfo delivers instant answers and mobile internet content on dozens of types of life-oriented search categories, and its services are available nationwide on all four major carriers in China via SMS, WAP, Instant Messenger, and embedded clients. mInfo's mobile search services are based on patent-pending natural language and personalization technologies, making its services truly intuitive to use and its search results highly relevant. mInfo was founded in early 2005 and headquartered in Shanghai, with offices in Beijing, Guangzhou, Chengdu, and Seattle. For more information, please visit: http://www.minfo.com .

CONTACT: mInfo Press Contact: Gavin Hoo, +86-21-6090-4388 x2043, or gavin@minfo.com