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CCTV Grants Olympic Video-on Demand Right
Jul 03, 2008 (08:07 AM EDT)

BEIJING, July 3 /Xinhua-PRNewswire/ -- Hosted by renowned CCTV Olympic Channel host Zhang Bin, on July 1, 2008, signed an official agreement with China Central Television (CCTV) to formally launch the Olympic service plan. Under the agreement, will offer Video-on-demand (VOD) services of Olympic contests on web during the Olympic Games. CCTV and created two No. 1 records in China -- CCTV granted Olympic VOD right to a video sharing website for the first time and also became to date, the sole video sharing website that signed a cooperative agreement with CCTV on the Olympic Games. Among the attendants of the ceremony were representatives of BOCOG, cooperation partner Baidu and 's advertisers.

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received a broadcast license from the State Administration of Radio, Film and Television last month, the first among domestic video sharing websites, demonstrating its solid position in the industry and popularity among users. The cooperation with CCTV on the Beijing Olympic Games was its second achievement in less than a month.

Li Shanyou, Chairman and CEO of , stated that the win in both the broadcast license and the Olympic VOD right in a short time was a recognition of the Company's efforts in the past two years and its unique UGA mode. Upon obtaining the license, it has been cooperating actively with CCTV to build up its brand reputation among a vast web audience base and video authors to provide a valuable and sustainable interactive marketing platform for advertisers. In the past two years, has become an advanced company characterized by forwarding-looking strategies and unlimited potentials as a result of its understanding of the Internet and the video industry, reflected by its 9 million current independent users and over 80,000 videos uploaded every day. Under cooperation with CCTV, the website will go through major enhancements in products quality, technology, and services.

During the ceremony, also featured its "Happy Olympic VOD Service Plan", aiming at providing a strong guarantee for the website's VOD service in terms of technology, content, customers and the market. In respect of technology, the browsing speed will be upgraded with broadened bandwidth to allow a flow of 250 million pages every day. Valuing users' experience, a top priority for , the company invested heavily on enhancing user's control over the management of their originally produced materials, and has been working with Baidu to provide a more flexible and interactive user experience between platforms. To better cooperate with advertising clients, will sign "Olympic marketing" agreements with advertising partners, which will greatly enhance the work intensity and strength. Hence, under the general requirement for advertisers during the Olympic Games, and will set up a special Olympic service committee to ensure the proceeding of the "Olympic marketing" program.

Beijing in an industry with the greatest commercial value in the future, targets to seize every opportunity to thrive in the business. The Olympic VOD right and broadcasting licensee doubtlessly provide the company with an advantage in the overall competition and looks forward to steady and sustainable growth.

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