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ROBOBAK Named a CRN Emerging Tech Vendor for 2008
Jun 30, 2008 (08:06 AM EDT)


ATLANTA, June 30 /PRNewswire/ -- ROBOBAK(TM), a leader in data protection software designed for remote and branch offices, today announced it has been selected by Everything Channel as a 2008 CRN "Emerging Tech Vendor" for its ROBOBAK Version 8 Data Protection Platform software. CRN's Emerging Tech list, published in the latest edition of the magazine, captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Easily installed and administered, ROBOBAK's Version 8 redefines the way companies with multiple sites can powerfully, yet simply, defend their data at every phase of its lifecycle. Version 8 incorporates advanced technologies such as Agentless CDP, continuous data protection that allows administrators to easily schedule repeated online backup operations that protects changes made to documents, databases like SQL Server, Exchange servers and mailboxes, plus other features such as de-duplication and in-flight encryption.

The company also recently announced breakthrough pricing aimed at resellers' smaller customers, by providing software to protect up to 100GB of data at multiple locations, starting at $1,000.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include, the technology is superior to other products in the market segment; the technology compliments a solution providers' existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel editorial.

ROBOBAK's "Go To Market" reseller program is designed to support both managed service providers who provide back up and recover solutions to their customers through services, as well as resellers and integrators who provide their customer base with a complete software solution. Program benefits include:

-- Volume-based pricing incentives -- Deal registration -- Executive sponsorship and dedicated partner manager support -- ROBOBAK-driven lead generation programs -- Joint business planning -- Access to ROBOBAK product roadmaps -- Access to partner portal for client tracking -- Dedicated technical resources -- Web-based and in-person training

Vendors, such as ROBOBAK, who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

"Inclusion by CRN is a important honor for every member of the ROBOBAK team, and recognition that, working together, we are making a difference in the marketplace," said Ron Roberts, ROBOBAK's President and Chief Executive Officer. "We are experiencing significant growth through our commitment to both the channel and end-users; the award only reaffirms our responsibility to deliver a superior product that our partners are proud to sell, and that our customers feel good about using to protect their information."

About CRN

CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com .

CONTACT: Ron Roberts, +1-404-ROBOBAK, ronr@ROBOBAK.com, of ROBOBAK; orSteve Friedberg, +1-610-518-7474, , of MMICommunications for ROBOBAK

Web site: http://www.channelweb.com/