Press Releases

Unedited news and product information from vendors. Broadcasts Olympic Games with Video License to Quicken its Leading Pace
Jun 19, 2008 (08:06 AM EDT)

BEIJING, June 19 /Xinhua-PRNewswire/ -- After getting the video license, will hold a press conference on June 19 to publicize that it has been granted the live broadcast privilege for 2008 Olympic events including the Opening and Closing Ceremonies, thus formally becomes cooperative partners with for the video live broadcast.

During the 2008 Olympic Games,, a leading TV portal website in China, will create Olympic special programs formed by several live broadcast channels to broadcast the Olympic Games through users' terminals and webpages. On the Olympic special programs, it will show the Opening Ceremony, Closing Ceremony, some important Olympic matches and highlights of the Olympic Games.

At the same time, will publicize its ''Strategic Plan for Promoting the Olympic Cooperation''. It is known that the ''OBS'' advertising sales strategy of will be further extended during the 2008 Olympic Games. Besides strengthening the website's cooperation, its new advertising form on website will also more effectively satisfy the requirements of advertisers. Li Zhu, the CEO of, says that internet video has developed rapidly since last year. will realize greater development through content aggregation and platform aggregation facing the future competition.

'' actively applied for the video license and promotes the cooperation with, aiming to build a brand with great influential power, deep culture accumulation and strong life strength. In May, we established a completely new user terminal, UUSee internet TV 2008, to enhance the competitiveness of from products and users' experience. Now we have successfully received the video license and reached the cooperation agreement with regarding the Olympic Games live broadcast, an important part of our whole strategic plan. We will execute more detailed plans in the future to enhance the development strength of,'' said Li Zhu.

Last year's turnover was 10 million USD, which proved that has its own advantages in customers' acceptance, sales environment and media value. The acquisition of the video license and live broadcast privilege of the Olympic Games in recent days has made get further acceptance and improvement in its content and technology, forming a new platform with real commercial value. has displayed its leading position in this industry and gradually increased the gap between it and its opponents.

Web site: