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Generate Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
Jun 17, 2008 (10:06 AM EDT)


LOS ANGELES, June 17 /PRNewswire/ -- Generate, a next-generation entertainment studio that produces premium content targeted at young audiences across all media platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Generate was handpicked by the AlwaysOn editorial team based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation.

Generate, along with the rest of the OnHollywood 100, was honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual Broadband Rights Marketplace (BRiM) will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Generate is the first production and talent management studio established by media leaders with a proven track record of developing properties embraced by young audiences and blue-chip advertisers across multiple platforms. The company develops professionally-produced, premium content that can span from broadband to television, film, publishing and beyond, enabling advertisers and sponsors to align with a property and migrate with it across platforms.

"OnHollywood brings together a critical mass of leaders in technology and entertainment, and is an important forum for rapidly growing companies like Generate that are pushing the envelope," said Jordan Levin, CEO of Generate. "We are honored to be among this dynamic and innovative group."

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/

About OnHollywood 2008

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Generate

Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally-produced, premium content that can migrate from broadband to television, film, publishing and beyond, and generates creative concepts to integrate into the advertising, technology and entertainment communities. Generate's talent management arm boasts a roster of actors, comedians, writers, producers and directors that represents the largest concentration of online talent. Headquartered in Los Angeles with an office in New York City, Generate completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2007 after being self- funded since its inception in early 2006. For more information on Generate visit www.generatela.com .

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

CONTACT: For Generate: Alexander Gordon, CJP Communications, agordon@cjpcom.com+1-212-279-3115 x215, ; For OnHollywood: Elina Heng,Terpin Communications, +1-310-821-6100 x108,

Web site: http://www.generatela.com/ http://onhollywood.goingon.com/