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Featured Speakers from NBC Universal Research, Mr. Youth, Unilever, To Address Generational Communications 2008: X + Y = Boomers?
Jun 16, 2008 (08:06 AM EDT)


NEW YORK, June 16 /PRNewswire-FirstCall/ -- Speakers from leading organizations at the forefront of the communications industry will gather to discuss future trends in emerging youth markets at Generational Communications 2008, a half day conference sponsored by the Business Development Institute and PR Newswire to be held on June 19th at the in New York City.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers," said Steve Etzler, founder of the Business Development Institute. "They rely on their friends for everything in terms of what influences their buying behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in 2011. Boomers spend money and consume products very differently from later generations. Organizations who understand the Boomer's changing needs have a large but challenging opportunity in front of them. We will explore case studies from leading companies who have successfully segmented their communications according to generation."

Case Studies:

NBC's Insights into Generational Segmentation

Alan Wurtzel, President, Research and Media Development, NBC Universal Research

Dove Campaign For Real Beauty: Creating Communication Programs Tailored to Specific Generations of Women

Stacie Bright, Senior Communications Marketing Manager, Unilever's Dove, Vaseline, Ponds, Caress, Q-tips, Wisk, All and Snuggle brands

Engaging Consumer 2.0

Brandon Evans, Managing Partner, Strategy and Services, Mr. Youth

Additional Speakers include thought leaders from Harris Interactive, IBM Software, Americas, Loews Hotels, Intel Corporation, and Cognizant Technology Solutions.

Sponsors: PR Newswire, LinkedIn, Harris Interactive, The FeedRoom, Mr. Youth, AdRants, GuestPass.com, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, NY:MIEG, , PR News, Sempo Institute, Smallbiztechnology.com, Taproot Foundation, WOMMA

400 advertising, communications and media professionals are expected to attend including corporate communications executives, media executives, corporate marketing and branding leaders, advertising agency thought leaders, PR agency thought leaders, and technology gurus.

For more information about the event or to register go to: http://www.bdionline.com/generational

About BDI

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors. Please visit www.bdionline.com to learn more.

About PR Newswire

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CONTACT: Maria Feola Business Development Institute +1-212-765-8043 Fax: +1-212-765-0729 mfeola@bdionline.com

CONTACT: Maria Feola, Business Development Institute, +1-212-765-8043, mfeola@bdionline.comFax: +1-212-765-0729,

Web site: http://www.bdionline.com/ http://www.prnewswire.com/ http://www.bdionline.com/generational/