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KIT digital Brings Euro2008 and Summer Olympics to Broadband and Mobile Providers Around the World
Jun 16, 2008 (08:06 AM EDT)

DUBAI, June 16 /PRNewswire-FirstCall/ -- KIT digital , a global provider of IPTV enablement technology and video-centric interactive marketing solutions, is working with the world's leading sports news agency, SNTV, to produce and package coverage of Euro2008 and the Summer Olympics for global broadband and mobile providers.

Through Kamera, KIT's wholly owned subsidiary, a variety of global media and telecommunications companies have subscribed to SNTV's Euro2008 content package, including Polkomtel (Poland), 3 Austria, Sportal (Germany and Switzerland), Infostrada/Sportsplaza (Netherlands), Tiscali (UK and Italy), Yonhap (South Korea), Viasat (Bulgaria), Dogus Media Group (Turkey) and CBC (Canada). KIT digital's service was launched on June 1st, and runs through the remainder of the tournament.

As part of the Euro2008 package, subscribers receive 10 daily clips of the events online or on their mobile handsets, including pre- and post-match reactions and interviews with players, tournament organizers and fans. SNTV, which is a joint venture between IMG and The Associated Press, generates content 24/7 throughout the Euro2008 tournament and KIT digital ingests, packages, and translates this content for customers within each geographic market. SNTV and KIT digital share revenues from the Euro2008 content package -- which has been a clear success to date. The Euro2008 games are being delivered in English, German, Russian and Polish, through this agreement, making this the first time the event is being translated for online and mobile viewers.

"KIT digital and Kamera have helped revitalize our Internet TV offering by allowing us to integrate the most compelling video content from leading sporting events around the world," said Lucinda Tam, Head of News, Money and Sports at Tiscali. "Of the 3.5 million users in Italy and the UK that routinely visit our websites, a large majority are interested in getting access to premier sports programming. Euro2008 is one of the world's most watched sporting events, and it was extremely important to us to provide video coverage of the tournament to our users. Through KIT's proprietary broadband and mobile technology, we are not only able to showcase the event, we are able to deliver custom, localized feeds for our viewers in different geographies."

Elizabeth Eastham, Sales Manager of SNTV, commented, "With KIT packaging our sports programming into a broad, end-to-end IPTV offering, we are reaching a much wider audience and delivering our content in ways that go above and beyond the traditional video stream. The ability to translate our content into multiple languages makes it more meaningful for viewers around the world, and this real-time localization capability is a key advantage to working with KIT digital."

For the Beijing Olympics in August, KIT digital will work with SNTV to generate coverage of the games for a broad base of global media companies. SNTV is already producing pre-Olympic content from Beijing, and will draw on material from ten crews based in Beijing during the Games.

Kaleil Isaza Tuzman, chairman & CEO of KIT digital, commented, "When we acquired Kamera, not only did we gain a leading mobile video provider, we greatly expanded our content relationships. We are pleased to be able to work with some of the world's largest media and telecommunications companies to distribute real-time Euro2008 and Beijing Olympics coverage to browsers and mobile devices in a manner which is tailored to their audiences' local language and content needs."

About KIT digital

KIT digital, Inc. is a leading, global provider of proprietary IP-based video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. The KIT platform allows clients to publish, manage and distribute digital video content, build online/mobile communities and integrate advertising. The Company offers businesses a full range of interactive marketing solutions and KIT clients can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include News Corp., Verizon, IMG, China Mobile, Telefonica, Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), Stockholm, New York and London. For additional information, please visit .

About SNTV

SNTV is the world's leading sports news video agency, providing seven proprietary bulletins per day of action, highlights and breaking news, which are gathered 24 hours per day, 365 days per year. SNTV's sole aim is to be the first each day to provision television broadcasters and new media companies with top quality footage of breaking sports news. SNTV is a partnership between TWI (a unit of IMG) and The Associated Press.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of KIT digital, Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at .

CONTACT: Investor Relations, Todd Fromer, +1-212-896-1215,, or Public Relations, Lewis Goldberg, +1-212-896-1216,, both of KCSA Strategic Communications, for KIT digital

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