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Video: The Ad Council and The National Responsible Fatherhood Clearinghouse Launch New PSAs to Coincide with Father's Day
Jun 13, 2008 (08:06 AM EDT)


NEW YORK, June 13 /PRNewswire/ -- The Advertising Council, the U.S. Department of Health and Human Services' Administration for Children and Families Office of Family Assistance and the National Responsible Fatherhood Clearinghouse joined today to announce the launch of new public service advertisements (PSAs) designed to show dads the critical role they play in their children's lives to coincide with Father's Day.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/adcouncil/32890/

According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 24 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.

Created pro bono by Campbell-Ewald, the new TV, radio, print, outdoor and on-line PSAs emphasize to fathers that "the smallest moments can have the biggest impact on a child's life." The PSAs conclude with the tagline, "Take time to be a dad today" and direct fathers to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips and additional resources for fathers.

"This Sunday we recognize fathers nationwide for the critical role they play in their child's life," said Media Campaign Director of the National Responsible Fatherhood Clearinghouse, Roland C. Warren. "This campaign will help a great number of fathers to realize and fulfill their crucial role as a loving and supportive parent."

"With Father's Day on Sunday, I hope this heart-warming campaign continues to encourage more fathers this weekend and throughout the year to take an active role in their children's lives," said Peggy Conlon, President and CEO of The Advertising Council.

"It has always been a great honor to work for this client," said Campbell-Ewald's SVP Associate Creative Director Patrick O'Leary. "Not only because they encourage us to do great advertising, but because we have a chance to actually make a difference in the lives of dads and kids."

Per the Ad Council model, the PSAs will run and air in advertising time and space that is donated by the media.

National Responsible Fatherhood Clearinghouse

The National Responsible Fatherhood Clearinghouse (NRFC) supports the Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities to promote and support Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site also provides essential information for other audiences interested in fatherhood issues. www.fatherhood.gov

Campbell-Ewald

Campbell-Ewald is the nation's eighth largest advertising and digital communications agency, with more than 1,300 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies www.campbell-ewald.com , Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carhartt, Chevrolet, Farmers Insurance, Kaiser Permanente, Olympic Paints and Stains, OnStar, the United States Navy and the United States Postal Service. For more information on Campbell-Ewald, visit .

The Advertising Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org .

5 tips on simple ways to be a better dad -- Tell your children you love them - Children need to hear those important words from you. It makes them feel safe, secure, and loved. -- Hug your children - Showing affection helps your children feel loved and valued. A hug from dad will make your child feel special. -- Listen to your children - Your children have fears and worries, joys and accomplishments that that they want to share with you. Listen carefully to them so that you will really know them, and they will know you care about them. -- Spend time with your children - Go for a walk, read a story, cook a meal, play a video or board game, color a picture, or do a crossword puzzle together. It is the small moments that add up to make a great relationship. -- Get involved in your child's school - Join a parent organization at your child's school, like the PTA, to show your child that you care about how he or she does in school.

CONTACT: Mark Benner of Campbell-Ewald, +1-586-558-6281, mbenner@campbell-ewald.com; or Beth Shanley of The Ad Council,+1-212-984-1923

Web site: http://www.adcouncil.org/ http://www.campbell-ewald.com/ http://www.fatherhood.gov/