Press Releases

Unedited news and product information from vendors.

Zeta Interactive Signs Five New Clients to Expanding Roster
Jun 11, 2008 (08:06 AM EDT)

NEW YORK, June 11 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading talents and best-of-breed proprietary technologies, today announced the signing of five new clients, including: Pep Boys, the nation's leading automotive retail and service chain; SourceMedia, a leading provider of information tools for the financial services and related technologies markets; NewsMarket, the leading destination for media looking for video; United Water, one of the United States' largest water services companies; and Tablet Hotels, the world's most reliable provider of boutique and luxury hotels.

Zeta Interactive will provide these clients with a variety of digital marketing services, including email marketing, search engine optimization (SEO), search engine marketing (SEM), creative services, and web site development. The company will be tasked with carrying out the interactive marketing goals of these clients to achieve measurable results and increased ROI on their digital marketing objectives.

"The addition of these five clients to our roster represents leading companies in different industries that share a common goal of leveraging the full power of the Internet to build their brands and grow their business through innovative technologies and experienced management," said Al DiGuido, CEO of Zeta Interactive. "What differentiates Zeta from the competition is our commitment to truly understanding our clients' unique business challenges in order to craft the most effective and efficient programs, often across multiple channels. We bring creativity, measurability and innovation to our digital marketing strategies, which allows clients to track their success and realize increased ROI."

In addition to providing individual digital marketing services such as SEO or SEM, Zeta Interactive clients have the option of utilizing a fully integrated suite of interactive technologies such as online advertising, email marketing, brand strategy and creative services, making it truly a single-source solution for their marketing needs.

Over the past six months, Zeta Interactive has grown its client roster to more than 200 customers and opened its corporate headquarters in a 13,000 square-foot Manhattan office. Just recently, Zeta Interactive also assembled its executive management team, adding 12 established industry leaders to its management roster and increasing its staff to more than 300 employees located in seven locations throughout the world.

These five companies join other recently announced Fortune 1000 clients such as: Century 21, The Weather Channel and Allergan. For more information on Zeta Interactive, please visit: .

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services-from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently-by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: .

CONTACT: Matt Rizzetta,, or Todd Barrish, both of DukasPublic Relations, +1-212-704-7385

Web site: