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Public Relations and Marketing are Often the First to Go as Small and Medium-Sized Businesses Feel the U.S. Economic Slump
Jun 10, 2008 (10:06 AM EDT)


FAIRFAX, Va. and LOS ANGELES, June 10 /PRNewswire/ -- The current U.S. economic slump is hitting small and medium-sized businesses especially hard. Often, the first budget items to get kicked to the curb are marketing and PR, making it difficult for those businesses to get attention.

But, according to a new book, launched today, any organization or individual can boost their visibility with inexpensive PR tactics. The new book is called "How Come No One Knows About Us?" by Robert Deigh, and is published by WBusiness Books.

What makes this book unique is that it is a complete PR guide. The author provides offbeat anecdotes to illustrate his points -- from boardrooms, to the Panamanian jungle, to a bleak day in Cleveland with Miss America. A few suggestions:

-- Help your team speak with a single voice. Create "messages" that tell prospects "Here is what we can do for you" -- The single most important PR skill is knowing how to pitch a good story to reporters. Learn how to root out interesting stories within your organization. -- Know the one -- and only one -- good reason to hold a press conference -- Learn how to know whether all this stuff is working. Hint: it is not a stack of press clippings. -- Learn how to use the new Web 2.0 Weapons of Mass Communication.

The book is designed to help everyone in business get high visibility -- entrepreneurs, corporate managers PR managers at companies and account executives at PR firms who want to add some powerful new tactics to their arsenal.

About the Author

Robert Deigh is a communications professional with 25 years of experience in PR and journalism. Before starting his own firm, RDC Communication/PR, Deigh was communications director of two divisions of AOL and he was chief national media spokesperson for PBS. An award-winning writer and producer/director, Deigh spent more than a dozen years in print and broadcast journalism. Before joining PBS, he was an associate editor of U.S. News & World Report.

CONTACT: Jonathan Ruiz of WBusiness Books, +1-626-448-4422, jruiz@academiclearningcompany.com; or Author, Robert Deigh,+1-703-401-6339,