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Unedited news and product information from vendors. Adds Community Features & Functions
Jun 04, 2008 (08:06 AM EDT)

MOUNTAIN VIEW, Calif., June 4 /PRNewswire/ -- The popular social shopping Web site today announced the addition of features and functions that were designed to further improve the site's stickiness, usability, and community appeal.

Setting up and editing user profiles on now is more adaptive and includes larger user photos and pictures of "neighbors," who are community members with similar personal taste. Users can define which products they love and why, either to stand out from the crowd or to attract the attention of like-minded peers. Product listings now show the exact purchase price and users can credit sites or blogs where they stumbled across the item.

"Too many social networking sites try to be everything to everyone by adding features at random, which often increases clutter and confusion," said Malte Goesche, CEO of "In the interest of creating and maintaining a satisfying user experience, we take a more deliberate and selective approach: Upgrades are driven by user feedback and must reflect our philosophy that emphasizes practicality, simplicity and a clean, straightforward design. This strategy has resonated with our community and continues to differentiate from other social shopping sites."

In addition, also provides tools such as bookmarklets, buttons and widgets/sidebars under . Each tool includes detailed instructions and sample scripts to facilitate easy implementation on Web sites and blogs.


Founded by four college students, is a social shopping Web site that blends electronic commerce with social networking. The site allows users to publish and rank merchandize they consider cool, innovative, elegant, or unusual. The exposure of a product listing depends on the number of votes it receives. Links to online retailers facilitate simple and convenient purchasing. was recognized with the special prize at the wel.come 2008 future awards.

CONTACT: Europe, Malte Goesche (+)49-421-164-4019,, or North America, Dieter Loibner,+1-650-265-7517, , both

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