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Social Dating Site For Baby Boomers Celebrates 1st Anniversary; Uncovers Surprising Trends
Jun 02, 2008 (08:06 AM EDT)

TORONTO, June 2 /PRNewswire/ -- Mature, fun-loving, confident single Baby Boomers have found and embraced lavalifePRIME, , an evolution in social dating and one of the first-ever sites designed exclusively for singles aged 45 and over.

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With features that go far beyond most online dating or social networking sites, lavalifePRIME is designed to address the unique interests of mature singles, which significantly differ from those of singles in their 20s and 30s. The site allows members to connect with both men and women for a variety of reasons and unique, in-depth member profiles allow singles to get a feel for the "whole" person.

As part of the first anniversary celebration, lavalifePRIME polled 1,000 single Boomers across Canada and the United States to uncover current trends among this fast-growing group which numbers roughly 85 million in total.

The results were illuminating. 25% of sexually active Boomers would take part in a threesome. Most experts interviewed by lavalifePRIME believe that Boomers are more open to having uninhibited sexual experiences because they grew up in an era of free love, swingers, feminism, and the introduction of the birth control pill (though not in the era of STDs). Interestingly, of those 1,000 single Boomers surveyed, 46% said they enjoy sex now more than they did in their 20s and 30s.

"These Boomers in Canada and the United States are Internet-savvy and are living socially and sexually active lifestyles," says Marina Glogovac, Lavalife's Chief Executive Officer. "Unlike many younger singles in today's dating world, single Boomers have typically had a broad range of relationship experiences and are not dating only with marriage in mind. lavalifePRIME is about offering singles in the 45-plus generation a community designed specifically for them to connect with other like-minded singles."

"We are extremely proud to celebrate lavalifePRIME's first anniversary this month," adds Glogovac. "The success of the site has proved that single Boomers are interested in being a part of a community which is exclusively for singles who are in the same stage of life; 40,000 members now count on us for broadening their already active lives."

LavalifePRIME's anniversary poll unearthed other fascinating data as well. What are single Boomers looking for? A steep 47% ranked friendship as most important while 33% are seeking a serious relationship. Also, 30% are looking to casually date, 19% are looking for a sexual companion, 16% want to expand their travel and activity horizons and a relatively small 10% say they are looking to get married.

LavalifePRIME includes forums on a wide variety of topics where members can discuss anything from healthy lifestyles to the meaning of life. Members can post unlimited photos, send messages, chat with other members one-on-one or in groups, access relevant news and information, upload their favorite music, share family stories and photos, and much more!

About lavalifePRIME

lavalifePRIME is one of the world's first social dating sites -- a combination of personals and social networking websites -- designed exclusively for singles 45+. lavalifePRIME is one of the products of Lavalife Corp., a leading provider of products and services designed for singles. Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit or .

* Source: AARP Study - American Association of Retired People

Editor's Note: Interviews and hi-res images available.

CONTACT: Krista Woltersdorf,, +1-212-627-3439x437, for lavalifePRIME

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