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Web Shopping 2.0: GSI Commerce Implements New Social Navigation Feature to Amplify the Voice of the Customer
May 28, 2008 (08:05 AM EDT)

KING OF PRUSSIA, Pa., May 28 /PRNewswire-FirstCall/ -- GSI Commerce Inc. today announced that it has recently implemented PowerReviews' tag-based Social Navigation(TM) feature on select GSI partner Web stores. This feature allows online shoppers to more quickly find products and narrow the selection using customer feedback, specifically customer-rated pros, best uses and affinity groups. Enabled by patent-pending PowerTags(TM) technology, Social Navigation dynamically incorporates product tags -- succinct descriptive terms -- gathered during the customer review process directly into a Web store's primary navigation. Social Navigation combines the Web 2.0-enabled capability of tagging, unique to PowerReviews product review technology, with an online store's front-end navigation to increase the visibility of customer ratings and reviews and provide customers with another option for navigating product selections.

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"We are proud to be the first e-commerce solutions provider to deliver Social Navigation to multichannel retailers," said Sameer Shamsuddin, vice president of product management for GSI. "This unique PowerReviews feature not only supplements a site's navigation with customer feedback, it also reduces the workload for our partners by leveraging user-generated content to drive sales. The response from our partners who've implemented Social Navigation has been positive, and we look forward to offering it more broadly across our partner base."

Dick's Sporting Goods Inc. is one of the first GSI partners to offer this feature to its customers. As an example of how Social Navigation works on its Web store, a customer reviewing a golf driver can select tags to indicate why he likes it (accurate), typical uses (off-the-tee), pros (large sweet spot), and his affinity group (beginner). These products tags automatically become available on the site search for other customers. A novice golfer, for example, might begin his search by first selecting all drivers reviewed by beginners. When those clubs are displayed, he may then narrow it further by clicking the tag for clubs described as having large sweet spots. Instead of sorting through multiple pages of results using traditional Web store navigation such as brand, price and size, shoppers are able to utilize the unique tags to streamline their searches and more quickly find the best products for their needs.

"We are delighted that GSI partners are beginning to implement the latest feature enabled by our PowerTags technology," said Jay Shaffer, vice president of sales and marketing for PowerReviews. "Our technology makes it possible for retailers to amplify their customers' voices and raise shopping satisfaction by increasing the prominence and relevance of product reviews for other customers."

About GSI Commerce

GSI Commerce(R) ( ) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc.

About PowerReviews

PowerReviews ( ) is an enterprise solutions company that provides customer reviews and social merchandising to multichannel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 200 online retailers, including Staples, Toys"R"Us, REI, Ritz Camera, Walgreens, and The Sports Authority, we have also launched our own shopping portal, The company is based in San Francisco, CA, and is backed by Menlo Ventures and Draper Richards.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact: GSI Commerce, Inc. Corporate Marketing 610.491.7474 Fax: 610.265.2866

CONTACT: GSI Commerce, Inc., Corporate Marketing, +1-610-491-7474, Fax:,

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