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TiVo Partners With Chicago Tribune to Bring TV Critic's Recommendations Directly to the Television
May 28, 2008 (08:05 AM EDT)
ALVISO, Calif., May 28 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator of and a leader in television services for digital video recorders (DVRs), today announced that it has partnered with the Chicago Tribune to deliver the recommendations of the newspaper's TV critic directly to subscribers' televisions while TiVo automatically records the recommended shows listed in the newspaper's TV grids. The concept is one of several new initiatives designed to explore new ways for the newspaper industry to adapt to the changing media landscape.
TiVo will bring added value to a coveted column in the iconic newspaper by enabling TiVo subscribers to obtain TV critic Maureen Ryan's programming suggestions right on their televisions, with a guarantee that the best in TV is automatically recorded and always on the TV when viewers tune in. In addition, TiVo subscribers will be able to download recurring, unique video commentaries recorded by Maureen Ryan right to their TV, making the Chicago Tribune's TV critic an on-air personality for the TiVo audience.
"From the days of the legendary Col. Robert McCormick on, the Chicago Tribune has had a legacy of significant innovation in both print and television. Our partnership with TiVo underscores a present and future tied to those values and the quest to experiment for the good of our consumers," said James Warren, Managing Editor/Features at the Tribune.
Tom Rogers, TiVo CEO and President, said, "This is another example of how TiVo continues to weave itself into the fabric of the media industry and helps solve strategic issues faced by traditional media companies. We applaud the Tribune management for their willingness to embrace TiVo's technology to help bring innovation to its newspaper model. It is a pleasure to be working with the one of the Nation's leading newspapers on such a revolutionary new concept. We have essentially used TiVo to build an interactive, technological bridge between television and print -- unlocking value for both mediums in the process."
Ads in the Tribune's Sunday product, The Guide: TV & Internet, as well as in its daily Tempo section will highlight the new capabilities available via TiVo and inform customers how they can sign up to receive TiVo and the TiVo service.
Ryan's authoritative and popular print and online column "The Watcher" has made her, according to the entertainment trade publication Variety, one of the TV industry's "favorite (or most feared)" newspaper TV critics.
About TiVo Inc.
Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.
TiVo, Series3, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
CONTACT: Michael Boccio, +1-212-446-1867, email@example.com, for TiVoInc.
Web site: http://www.tivo.com/