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Hands-On Mobile's Guitar Hero(R) III Mobile Rocks Its Way to Bestseller Status
May 28, 2008 (08:05 AM EDT)
SAN FRANCISCO and BASKING RIDGE, N.J., May 28 /PRNewswire/ -- Hands-On Mobile, Inc., the world's leading developer of connected games and applications, announced that Guitar Hero(R) III Mobile was the number one selling mobile game on Verizon Wireless phones in the first quarter of 2008. Initially released exclusively by Verizon Wireless, Guitar Hero III Mobile is striking a chord with fans all over the world, shattering mobile game records with nearly 1 million downloads, including monthly subscriptions, across all wireless service providers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080528/NYW011 )
Ryan Hughes, vice president of digital media programming for Verizon, said, "Verizon Wireless customers have shown a tremendous appetite for mobile games -- the category is an important part of our strategy to increase data revenue, and marquee titles such as Guitar Hero III help create demand and engage our customers in mobile gameplay."
Guitar Hero III Mobile has become one of the fastest selling games in mobile gaming history. More than 250,000 songs are played every day by mobile subscribers across the U.S. The most played songs include "Slow Ride" (re-record), "Mississippi Queen" (re-record) and "Black Magic Woman" (re-record).
"Fans of the Guitar Hero(R) console games have been very impressed with the title's translation onto BREW handsets," said David White, chief executive officer of Hands-On Mobile. "Guitar Hero III Mobile has opened the eyes of a whole new group of consumers to the world of mobile games."
Mobile research firm M:Metrics said that consumer demand for mobile games in the U.S. has yet to reach its peak, but as it has seen from the demand for Guitar Hero III Mobile since its launch, this title is clearly a game changer. "Guitar Hero is a recognizable franchise that has already won over consumers with the console version, setting it up for great success on the mobile platform," said Seamus McAteer, senior analyst, M:Metrics. The firm reports that the number of people downloading a mobile game continues to grow, with 20 million playing a downloaded game in March.
In addition, Hands-On Mobile announced the Guitar Hero III Mobile June Song Pack, a feature that offers subscribers the opportunity to download three new songs every month. Songs available to wireless users on June 1 include "Stricken" (original recording), "Talk Dirty to Me" (re-record) and "Rock and Roll All Nite" (re-record). Through the Song Pack downloads, players will be able to access more than 50 songs and 150 unique note charts across all three difficulties (easy, medium and expert) within one year of the game's release.
Featuring four authentic guitars and three venues, Guitar Hero III Mobile challenges players to hit number keys in synch with colored notes that appear on a scrolling fret board. The game offers 15 instantly accessible tracks taken from the console series.
For more information, please visit www.GuitarHeroMobile.com . Guitar Hero III Mobile may be downloaded by text messaging the keyword GH to 46966. Verizon Wireless customers can check out Guitar Hero III Mobile in the Top Selling Games aisle on Get It Now(R)-capable phones for $4.49 monthly access or $11.99 for unlimited use purchase. Airtime or megabyte charges may apply when browsing, downloading and using the application.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications www.verizonwireless.com www.verizonwireless.com/multimedia and Vodafone . For more information, go to: . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at .
About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com .
Qualcomm is a registered trademark of QUALCOMM Incorporated. Mobile Game Code (C) 2007 Hands-On Mobile, Inc. Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All rights reserved. (C) 2007 Activision Publishing, Inc. Activision and Guitar Hero are registered trademarks of Activision Publishing, Inc. All rights reserved. Covered by one or more of the following patents: U.S. Patent Nos. 5,739,457, 6,018,121, 6,369,313 and 6,835,887. All Gibson marks, logos, trade dress, guitar models and related rights provided pursuant to exclusive license from Gibson Guitar Corp. All rights reserved. All other trademarks are the property of their respective owners.
CONTACT: Jeffrey Nelson of Verizon Wireless, +1-908-559-7519, Jeffrey.Nelson@verizonwireless.com; or Michelle Kim, , orLaura Lazear, , for Hands-On Mobile, +1-323-933-3399
Web site: http://www.verizonwireless.com/ http://www.GuitarHeroMobile.com/ http://www.verizonwireless.com/multimedia/ http://www.HandsOn.com/