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Iomega Rolls Out Luxury Portable Hard Drive for the High-Fashion Mobile User
May 22, 2008 (08:05 AM EDT)


SAN DIEGO, May 22 /PRNewswire-FirstCall/ -- Iomega Corporation , a global leader in data protection and security, today announced the new Iomega(R) eGo(TM) Leather Portable Hard Drive, the new luxury "must have" gadget and the perfect on-the-go portable storage device for today's business executives and fashionistas alike.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080522/LATH013 )

Style to Match Substance

The 250GB* leather-bound Iomega eGo Drive introduces a whole new way for tech enthusiasts and the in-fashion crowd to express themselves. The rich brown leather-wrapped drive stands out as the creme de la creme of portable storage devices, whether on the road, strutting the proverbial "cat walk," or displaying panache in the boardroom. Above all else, the new eGo Leather Drive gives users a fast, powerful tool for preserving and transporting files.

Beneath the beautiful leather exterior is a state-of-the-art USB-powered portable hard drive, bringing elegance and efficiency to the critical task of backing up laptop and desktop data. Since it is USB-powered, the 2.5-inch drive is simple to operate (no power supply to carry around), and it comes as a complete storage solution with a license for EMC(R) Retrospect(R) HD software for automatic backups, scheduled backups, or on-demand backups. With its 250GB of storage capacity, the new eGo Leather Portable Hard Drive holds up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video**.

The leather may look soft but the latest edition to Iomega's eGo product line is nothing if not rugged. Iomega's DropGuard(TM) technology protects the eGo Leather Drive from accidental damage caused by drops of up to 51 inches (129 cms), compared to portable hard drives from other manufacturers that claim drops of less than 40 inches.

"Around the world the Iomega eGo Portable Hard Drive has been recognized for its beautiful industrial design, and this leather-bound edition brings a new esthetic of luxury and opulence to the necessity of storing and protecting your digital life," said Tom Kampfer, president, Iomega Corporation. "Why continue to buy cold and impersonal computer hardware when you can truly separate yourself from the crowd with an Iomega eGo Drive in bright colors and now a leather model, too. And let's not kid ourselves -- looks definitely count. Anyone one who loves leather and projecting a certain 'in vogue' lifestyle won't be able to resist showing off their eGo Leather Drive."

Compatibility

The Iomega(R) eGo(TM) Leather Portable Hard Drive is compatible with Mac OS X 10.1 or higher and with Microsoft(R) Windows 2000 Professional, Windows XP, and Windows Vista(TM). EMC(R) Retrospect HD backup software is available for download for PC only.

Price and Availability

The Iomega(R) eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown Genuine Leather is now available worldwide for $149.95 (pricing is estimated U.S. suggested retail.) from online retailers, VARs, resellers and select retailers, as well as at http://www.iomega.com .

About Iomega

Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at http://www.iomega.com http://www.iomega.com/ipartner . Resellers can visit Iomega at .

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega(R) eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown Genuine Leather, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q.

* 1 GB = 1,000,000,000 bytes. ** 4 photos/MB -- highly compressed 3-megapixel JPG photos; 1.1 min/MB -- 128 kbps MP3 audio; 11 MB/Min -- DVD MPEG 2 (720 x 480).

Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, eGo, REV, and OfficeScreen, are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries.

Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188

CONTACT: Media, Chris Romoser, +1-858-314-7148, romoser@iomega.com, orAnalyst|Investors, Preston Romm, +1-858-314-7188, both of IomegaCorporation

Web site: http://www.iomega.com/