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CBS Launches CBS College Sports Media
May 21, 2008 (08:05 AM EDT)


NEW YORK, May 21 /PRNewswire/ -- CBS College Sports Network, in partnership with the NCAA(R) and CBSSports.com today announced the creation of CBS College Sports Media, an Interactive vertical advertising network containing the multitude of college athletic properties in the CBS family. The network will offer both display and video advertising on multiple platforms and include NCAA.com, the collegiate sections of CBSSports.com as well as the official athletic sites of approximately 215 colleges which are currently operated by CBS College Sports Network.

By utilizing this ad network of premium college sports brands, clients will have access to a highly-valued, upscale demographic that is predominately males between the ages of 18-49. Providing the most in-depth coverage of all college sports and championships, including video, news, scores, analysis, blogs, podcasts and photo galleries, CBS College Sports Media reached more than 10 million unique visitors in March of '08 and over the course of a year will deliver billions of impressions around college sports(1.5 billion impressions in March of '08).

"The creation of CBS College Sports Media incorporates all the college sports assets at CBS and will provide a tremendous opportunity for our partners to access the unrivaled loyalty of college sports fans, including dedicated alumni," said Eric Krasnoo, Vice President, Sponsorship Sales, CBS College Sports Network. "Weaving Interactive assets in with original CBS Sports and CBS College Sports Network productions such as College Football Today and NCAA March Madness(R) Central provides advertisers the ability to reach an audience of college sports fanatics that is unmatched in this business."

"CBS College Sports Media will allow us to streamline the process of selling our digital collegiate properties while offering clients packages to be bundled with television assets from CBS Sports and CBS College Sports Network, giving advertisers multiple platforms from which to deliver their message," said Jo Ann Ross, President, Network and Interactive Sales, CBS. "At the same time, this move will allow us to still give media buyers the ability to buy across a network without exposing them to the lower-value brands that can be found in remnant and performance networks. All of this media will be aligned around premium brands and environments."

CBS College Sports Network, the official Interactive sports partner of the NCAA, produces NCAA.com. NCAA.com offers users the broadest and deepest coverage of collegiate athletics on the Internet, providing the latest news and commentary on men's and women's sports across all three NCAA divisions. NCAA.com is the home to the greatest collection of video of collegiate sporting events on the web, allowing users around world the ability to view their favorite NCAA sports on both a live and on-demand basis.

Live video on NCAA.com includes coverage of the NCAA Division I Men's Basketball Championship with the award-winning NCAA March Madness on Demand. In 2008, the CBSSports.com production of NCAA March Madness on Demand gave users the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four(R), including the Championship game, marking the first time ever that a major U.S. sporting event has been shown live and in its entirety on the Internet. In making history, CBSSports.com redefined success for a live sporting on the Internet by attracting over 4.75 million unique visitors to the NCAA March Madness on Demand video player over the course of the tournament, a year-over-year growth of 164%.

Additionally, CBS College Sports Network operates the official athletic sites of approximately 215 colleges across the United States. Partners include top schools such as , and the (). This industry-leading online network of official collegiate athletic sites offers fans and alumni the most extensive sports content available on their favorite schools, including exclusive streaming audio and video.

About CBS Interactive and CBS College Sports Network

CBS Interactive, a division of CBS Corporation , oversees all CBS consumer Interactive properties including CBS.com, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm and Wallstrip and the CBS Audience Network. CBS College Sports Network, the leading digital media company devoted exclusively to college athletics, is a division of CBS Sports. Formerly known as CSTV, CBS College Sports Network was acquired by CBS Corporation in January 2006 and rebranded in February of 2008. Its many platforms for distribution include CBS College Sports Network, a national cable network, televising regular-season and championship events for 35 men's and women's college sports; a network of approximately 215 official athletic websites; CSTV XXL and All Access, broadband services providing live and streaming audio and video of more than 10,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more.

More information about CBS and its businesses is available at www.cbscorporation.com .

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org www.ncaa.com and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, The , Lowe's, Sheraton and State Farm.

CONTACT: LeslieAnne Wade of CBS College Sports Network, +1-212-975-5171, lwade@cbs.com; Shannon Jacobs of CBS Corporation, +1-212-975-3161,; Alex Riethmiller of CBSSports.com, +1-954-489-4235,; Gail Dent of NCAA, +1-317-917-6119,

Web site: http://www.cbs.sportsline.com/ http://www.cbscorporation.com/ http://www.ncaa.org/