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Unicast to Bring Display Advertising to Google Content Network
May 19, 2008 (08:05 AM EDT)
NEW YORK, May 19 /PRNewswire-FirstCall/ -- Unicast, a division of Enliven Marketing Technologies Corporation , today announced that they have become a rich media provider for the Google content network. Google's content network, one of the largest ad networks in the world, enables publishers and marketers to generate revenue by placing ads on their Web properties.
"We are excited to be working with Google to deliver rich media ads into the Google content network," said Patrick Vogt, CEO of Enliven Marketing Technologies. "We believe that Unicast offers the most innovative, unique Premium Rich Media products in the industry and we are looking forward to working with Google."
After successful completion of Google's certification process, the majority of Unicast's proprietary Premium Rich Media (PRM) ad formats have been approved to run on the Google content network. These rich formats include Unicast HD3D, among others. Unicast has been a pioneer in the creation of unique custom display ad formats for many years, establishing itself as the leader in Premium Rich Media (PRM) offerings on the Web. As part of the PRM suite of products, the Unicast HD3D marketing technology combines photorealistic visual fidelity of 3D environments with flexibility of Flash(R) technology for a very interactive, high definition visual experience.
"We worked with the Google team to leverage our technology and bring the best possible rich media ad applications to the Google content network," said Jason McKay, President of Unicast. "We believe this is an important step in our long term vision for the future of rich media on the Web."
Unicast, the Internet Marketing and Advertising Technology Group of Enliven Marketing Technologies Corporation , is a pioneer in Rich Media and video advertising. Unicast helps Agencies, Advertisers and Publishers to create, deploy and accurately measure better performing Premium Rich Media digital ad campaigns that provide a more engaging experience for users.
Unicast's Premium Rich Media (or PRM) platform provides highly engaging, interactive applications that leverage our technology and incorporate visual fidelity, 3D, video and Flash components that represent the next generation of advertising for Web 2.0.
ABOUT ENLIVEN MARKETING TECHNOLOGIES
Enliven Marketing Technologies Corporation is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology and expertise in the creation, delivery and reporting of Premium Rich Media. Enliven Marketing Technologies Corporation has recently entered into a definitive merger agreement with DG FastChannel. The combined company will offer advanced digital media services, ad distribution, Internet marketing and online and mobile advertising solutions as a leading Digital Solutions Company. Enliven's family of brands include Unicast, the Online Advertising and Technology Group, and Springbox, the Digital Marketing Solutions Group. The company's technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com .
The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.
SAFE HARBOR FOR FORWARD LOOKING STATEMENTS
Statements in this Press Release may contain certain forward-looking statements relating to Enliven Marketing Technologies and its expectations for the proposed merger with DG FastChannel. All statements included in this Press Release concerning activities, events or developments that Enliven Marketing Technologies expects, believes or anticipates will or may occur in the future are forward-looking statements. Actual results could differ materially from the results discussed in the forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and involve known and unknown risks, uncertainties and other factors that may cause actual results and performance to be materially different from any future results or performance expressed or implied by forward-looking statements, including the following: the risk that the Merger will not close because of a failure to satisfy one or more of the closing conditions; the risk that Enliven Marketing Technologies' business will have been adversely impacted during the pendency of the Merger; the risk that the operations will not be integrated successfully; and the risk that the expected cost savings and other synergies from the transaction may not be fully realized, realized at all or take longer to realize than anticipated. Additional information on these and other risks, uncertainties and factors is included in Enliven Marketing Technologies' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed with the SEC.
Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or registered trademarks of Enliven Marketing Technologies Corporation.
Contact: Ann Charles Enliven Marketing Technologies Corporation 212-201-0836 firstname.lastname@example.org Or Jay Kolbe Weber Shandwick 212-445-8215 jkolbe@Webershandwick.com
CONTACT: Ann Charles of Enliven Marketing Technologies Corporation, email@example.com+1-212-201-0836, ; or Jay Kolbe of Weber Shandwick,+1-212-445-8215, for Enliven Marketing Technologies Corporation
Web site: http://www.enliven.com/