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The Nielsen Co. Teams Up With Freedom Center on Website Redesign
May 01, 2008 (12:05 PM EDT)

CINCINNATI, May 1 /PRNewswire-USNewswire/ -- The Nielsen Company, the world's leading provider of marketing information, audience measurement, and business media products and services, has completed and launched a new website ( HASH(0x1478790) ) for the National Underground Railroad Freedom Center.

Featuring a constantly freshened blog on the home page, called Freedom Forum, the website better reflects the Freedom Center's broadening mission to encourage global dialogue about the ongoing struggle for freedom, said Freedom Center President and CEO Donald Murphy.

"A website in today's information-driven world must give visitors readily understandable information about the organization, its mission and purpose, while also engaging visitors in some immediate way," Murphy said. "The new design by the Nielsen Company and ElectronicArt collaboration does just that: providing essential information in a visually pleasing format, while also inviting dialogue and discussion about freedom-related issues."

Nielsen provided funding for the redesign as a way to help the Freedom Center enlarge its website audience, said Mitchell Habib, head of Global Business Services for Nielsen.

"Nielsen is proud to support the important work of National Underground Railroad Freedom Center," Habib stated. "This redesigned website will help a great institution fulfill its mission by bringing inspirational stories about freedom's heroes to a wider audience."

The redesign project covered approximately six months and involved a team of Nielsen people from its Newport, KY and Tampa, FL operations units.

In addition to the homepage blog, content on the website is organized in five main content channels:

Additionally, online visitors will be able to make donations, become Freedom Center members, shop online at the Museum gift shop, and download audio tours.

The key design principle throughout the rebuild was making navigation as user-friendly as possible. One example: in previous website versions, information about the Freedom Center's FamilySearch(TM) Center, which provides free genealogy search assistance, was difficult to locate. On the new site, visitors are only one click away from finding family research information.

CONTACT: Eileen Turner of the National Underground Railroad FreedomCenter, +1-513-333-7505

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