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Voxant Network Offers Advertisers Unique Opportunity to Capture the Clicks of Web Users Outside of the Major Portals
May 01, 2008 (10:05 AM EDT)
RESTON, Va.May 1/PRNewswire/Independent third-party results from Internet market research firm comScore report that in the month of February the Voxant network reached more than 12 million unique viewers. Voxant's network offers extensive reach to a diversified audience, with limited duplication against impressions on the top portals. Voxant's comScore results are a call to action for brands to diversify their online dollars to ensure that they reach audiences outside of the top domains.
Voxant, a new media network, provides fully-licensed, online video from more than 300 premium content producers including and to more than 27,000 niche Web site publishers. In addition to premium news content - Voxant also has sports, entertainment, fashion and beauty, home and garden and other content that allows advertisers to target consumers based on their interests.
"By placing so much emphasis on the major portals, advertisers are missing out on valuable opportunities to engage online audiences visiting niche sites, where users tend to be more engaged and the content and advertising more targeted," said Voxant CEO, Marcien Jenckes. "Brands can not afford to lose ground with the growing group of consumers who congregate on niche sites."
Voxant allows advertisers to reach passionate niche users within the Long Tail of the Web, while executing campaigns in a controlled, targeted and 'brand-safe' environment. The Voxant network pairs advertisers with quality, professionally produced content and advertisers can select how to target their ads against content brands, topical categories, and geographic and demographic indicators.
In the first quarter of 2008, Voxant expanded its inventory of content by signing licensing agreements with , National Basketball Association (NBAThe Council of Foreign Relations, Nucleus Medical Art, Cleveland Clinic, Inside, Knowlera Media (Monkey See), Votac, Growing Wisdom,Green.TV, SoundSourceStudios, VideoJug, Uwire, Berkshire Publishing Group, NY Financial Press, IAM Networks, Deutsche-Welle, Thomas Net and NOLO.
In the same period Voxant signed contractual distribution deals with Kontera, SixApart, YellowBrix, Webcastr, Young Hollywood,Aha Media, Bang Showbiz, China OnTV, IAM Networks and Inside Boxing.
Voxant is building a new kind of network that delivers unparalleled licensed content, advertising and syndication services to the millions of Web sites and niche communities that comprise the Web. Voxant's 27,000+ Web publisher affiliates have access to the Web's largest, most diverse selection of free, high quality, fully licensed news and information for their Web sites and blogs. Voxant provides full monetization while maintaining control over content integrity, quality and branding for more than 300 content providers. For more information, please visit www.voxant.com .
CONTACT: Fred Krazeise of Voxant, Inc., +1-703-623-5889, firstname.lastname@example.org
Web site: http://www.voxant.com/