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The Search Agency Announces Strategic Investment From JMI Equity
Apr 28, 2008 (10:04 AM EDT)


SANTA MONICA, Calif., April 28 /PRNewswire/ -- The Search Agency (TSA), a leading search engine marketing (SEM) and search engine optimization (SEO) firm, announced today that it has received a strategic investment from JMI Equity. JMI, a private equity firm focused on investments in growing software and business services companies, will work closely with TSA management to support its strong growth in providing search marketing services to clients worldwide. Peter Arrowsmith, a General Partner at JMI, has joined TSA's Board of Directors. Terms of the transaction were not disclosed.

TSA provides SEM and SEO to online advertisers through a suite of paid search and organic search tools, including its AdMax platform. The company's unique approach to online marketing is based on combining proprietary technology with a robust service offering, and has resulted in annual growth rates exceeding 100% and market leading client retention rates. TSA plans to use the investment from JMI to expand its sales and marketing efforts, and to support the continued research and development of the company's proprietary technology.

"We welcome the opportunity to partner with JMI," said David Hughes, Chief Executive Officer of TSA. "In our focus to accelerate TSA's growth and gain market share, we were seeking an investment firm who is highly knowledgeable in the online marketing space. The fact that JMI has proven experience in our industry resonated with us. They clearly understand our strategic plan and we are excited about the significant value they can provide both strategically and financially to our organization."

"The Search Agency's ability to offer first rate service supported and enhanced by technology is unique in the marketplace today," said Mr. Arrowsmith of JMI. "We look forward to working with David and his team to build on the company's success, help enhance its competitive position and continue to generate profitable growth over the long term."

RBC Capital Markets was the exclusive placement agent to TSA and Stubbs, Alderton & Markiles, LLC provided legal counsel to TSA on the transaction. JMI was advised by Goodwin Procter, LLP.

About the Search Agency

The Search Agency is a profitable, privately held corporation that employs search industry experts to guide its clients through the complicated world of search engine marketing (SEM) and search engine optimization (SEO) and in turn convert quality traffic for those client's into revenue through conversion path optimization (CPO). This personal approach combined with the company's innovative and proprietary technology enables its clients to maximize ROI on search spend The Search Agency proudly maintains over an 85% retention rate among their clients. TSA has twenty-five engineers on staff and a total of 75 employees between two offices in Rhode Island and Santa Monica.

For additional information please visit www.thesearchagency.com .

About JMI Equity

JMI Equity, based in Baltimore and San Diego, is a private equity firm exclusively focused on investments in growing software and business services companies at all stages of their lifecycles. Founded in 1992, JMI has invested in more than 90 companies throughout North America and has approximately $1.3 billion of committed capital under management. JMI provides the first institutional capital to self-funded companies, partners with management teams to acquire or recapitalize market leading companies and selectively makes investments in early-stage companies. Representative investments include Blackbaud, DoubleClick, Kronos, Undertone Networks and Unica. For more information on JMI, visit www.jmiequity.com .

Media Inquiries: Stephanie Robey - 310.582.5748 stephanie@thesearchagency.com Chuck Dohrenwend for JMI Equity The Abernathy MacGregor Group 212.371.5999 Business Development Inquiries: Steve Levitt - 310.582.5720 Steve@thesearchagency.com

CONTACT: Media, Stephanie Robey of The Search Agency, +1-310-582-5748, stephanie@thesearchagency.com; or Chuck Dohrenwend of The AbernathyMacGregor Group, for JMI Equity, +1-212-371-5999; or Business DevelopmentInquiries, Steve Levitt of The Search Agency, +1-310-582-5720,

Web site: http://www.thesearchagency.com/ http://www.jmiequity.com/