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Unedited news and product information from vendors. Launches Program for Greeting Card, Gift and Stationery Retailers
Apr 17, 2008 (08:04 AM EDT)

ATLANTA, April 17 /PRNewswire-FirstCall/ --, Inc. , a web-based online provider of digital photo processing and related services, today announced a program that will allow local greeting card, gift, and stationery stores to offer photo greeting cards to their customers.

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"Using a dedicated web site containing more than 600 customizable cards, a retailer may offer its customers photo greeting cards without any capital outlay or inventory expense," noted Peter Casabonne, President of, Inc. "Customers simply bring their photographs to the retail store, select a greeting card, create their own sentiment and send their order in via the Internet. The finished product is returned to the retailer, usually with three business days, and includes envelopes. The program will allow retailers to focus on customer service and advice, while fulfillment is handled at's national lab in Atlanta, Georgia."

To launch the program, has teamed up with Portal, a manufacturer of printed greeting cards. Portal distributes to more than 15,000 retailers throughout the U.S. The companies expect to commence a pilot project in late Spring and, based on customer feedback and results, the program will be rolled out nationally in time for the late 2008 holiday greeting card season.

"We believe that this is a win-win opportunity for both retailers and card manufacturers such as Portal," stated L. Douglas Keeney, Chief Executive Officer of, Inc. "If a retailer has a computer, it is instantly in the high-margin photo greeting card business, with no new inventory requirements and absolutely no back-end work. Plus, our price points will be on par with the industry, making it an attractive proposition for the consumer."

Photo greeting cards have surged in popularity as consumers have increasingly embraced products that allow them to personalize social expressions. According to industry trade group PMA, photo greeting cards represent nearly a $1 billion business that has doubled in size each year since 2005.

"Given an average order size of $64.00 for a typical photo greeting card order, we estimate that the sales opportunity from this partnership could exceed $15 million for the retailers involved," concluded Keeney.

About Portal

Portal is a division of Innovative Art, one of the world's largest publishers of graphic arts. Innovative Art's library includes best-selling posters, fine art prints, matted and framed prints, calendars, and greeting cards that capture trends of the time and represent leading artists and photographers. Innovative Art's recognition in the marketplace continues to grow as it perfects the business of art by seamlessly integrating imagination, production, and technologies into a successful business structure.

About, Inc., Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at .

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the "safe harbor" created by those sections. Such forward-looking statements are based upon current information and expectations regarding, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements., Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any, Inc. products or services by any such third party.

Contact: L. Douglas Keeney, CEO, at (502) 419-5837 or via email at or

R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel at (830) 693-4400 or via email at

CONTACT: L. Douglas Keeney, CEO of, Inc., +1-502-419-5837,; or Investor Relations Counsel, R. Jerry Falkner, CFAof RJ Falkner & Company, Inc., +1-830-693-4400, ,, Inc.

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