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AT&T Unveils First AT&T Experience Store Locations in Connecticut
Apr 16, 2008 (08:04 AM EDT)
HARTFORD, Conn., April 16 /PRNewswire-FirstCall/ -- AT&T Inc. today announced two AT&T Experience Store(SM) openings, one at Westfarms Mall in Farmington and one in Branford. These stores, which are the first in Connecticut and among only 16 in the country, give customers a new way to experience and shop for an array of communications and entertainment services.
"This isn't your father's cell phone store," said Steve Krom, vice president and general manager of AT&T's wireless unit in New England. "Our customers crave new and innovative technology, and there is no cooler showcase for all of our communications and entertainment products and services than an Experience Store.
"With our long history as a communications provider in the state, we are pleased to unveil this evolution of our retail business in Connecticut -- before any other territory in the Northeast."
Robert Santy, president and CEO of the Connecticut Economic Resource Center Inc., said, "Investments like these not only support the state's economy, particularly through job creation, but demonstrate that major players like AT&T see the value of selecting Connecticut as a choice location for new business opportunities."
Each AT&T Experience Store features fully integrated multimedia Experience Stations, which encourage customers to see, touch and use the company's extensive portfolio of wireless, Wi-Fi, broadband, video and traditional landline products and services. Experts also will be available to guide consumers through product trials and purchasing decisions.
The Experiences Stations feature: * AT&T Entertainment. This is the focal point of the store and where customers can watch AT&T U-verse(SM) and Homezone(SM) service demonstrations on three 52-inch High Definition (HD) plasma televisions. They can also test both Web-based and Mobile Remote Access features, experience HD programming and browse an extensive Video On Demand (VOD) catalog. * AT&T Home Connections. Customers can browse the Internet by using AT&T Wi-Fi(SM) services, customize AT&T Yahoo! home page portals and test AT&T Remote Monitoring on their wireless phones through remote cameras set up in the store. * Entertainment and Style. Customers will be able to test all of AT&T's music offerings from Napster(R), iTunes, eMusic, MusicID, Pandora and XM Satellite Radio on wireless phones, Bluetooth(R) headphones and Bluetooth external speakers. Customers can also transfer songs by using a laptop or mobile phone. AT&T experts also will show gamers how to download games to wireless phones and laptops at this station. And, of course, customers can experience the Apple iPhone. * Productivity Solutions. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will include wireless phones, PDAs, smartphones and GPS and Bluetooth accessories. Customers can learn how to use e-mail and Microsoft Corp. applications on these devices, and they can get the hang of multimedia messaging and photo- and video-sharing capabilities. * Talk, Text and Browse. Customers can browse the latest, coolest GoPhone and Push to Talk devices offered from AT&T, learn about AT&T's extensive wireless service offerings and brush up on the latest text- and video- messaging directions.
Other in-store features include numerous video screens on which visitors can experience a variety of AT&T products and services, including broadband, wireless, voice and video throughout the store. LCD displays will run digital messages that inform customers about a variety of features and lifestyle and product benefits. A series of Guided Selling Kiosks also provide valuable information to assist customers with selecting the right rate plan and wireless device to fit their needs.
The Farmington store -- which will celebrate its grand opening Friday -- will have 20 employees and is located in the Westfarms Mall. This is the first AT&T Experience Store in the country to be in a mall and, at 4,556 square feet, is larger than the typical AT&T retail store. The Branford store will feature more than 3,800 square feet and have 16 employees. It is located at 935 W. Main St.
AT&T Inc. http://www.att.com is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at .
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