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Six Flags and Nintendo of America Inc. Announce the Renewal of the Wii Experience Attraction and New In-Park Nintendo DS Street Teams
Apr 01, 2008 (10:04 AM EDT)


NEW YORK, April 1, 2008 /PRNewswire-FirstCall/ -- Six Flags announced today plans to renew its partnership with Nintendo for the 2008 season. As part of the agreement, Six Flags will feature and operate the Wii Experience in 10 of its theme parks across the country. Each Wii Experience will house 10 consoles and be operational April 5 - November 2.

New for 2008 -- Nintendo DS Street Teams. These 4-person teams will interact with guests, allowing them to sample the portable Nintendo DS video game system while in ride lines and high traffic areas of the parks. Additionally, guests will be exposed to the Wii Experience through advertising support on sixflags.com, park maps, pole banners and in-park signage.

"We're excited about expanding our partnership with Nintendo," said David McKillips, Vice President of Corporate Alliances & Sponsorship for Six Flags. "As the Official Video Game Partner of Six Flags, Nintendo is able to take full advantage of the powerful experiential marketing opportunities available in our parks."

"We are very pleased with the Wii Experience results from last year's program and Six Flags' exceptional family demo, which is our core target audience," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "The addition of the Nintendo DS Street Team provides another way for guests to come in contact with the Wii experience. The relationship has been a win-win all around."

Six Flags and Nintendo plan to announce another exciting national program this summer.

About Six Flags, Inc.

Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics -- families, teens, tweens and thrill seekers alike -- with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City.

About Nintendo

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com .

CONTACT: Lissa M. Brown of Six Flags, Inc., +1-212-652-9394, lbrown@sftp.com

Web site: http://www.sixflags.com/ http://www.nintendo.com/