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MediaBank Expands Digital Expertise, Names Greg Koerner Chief Sales Officer
Apr 01, 2008 (08:04 AM EDT)
CHICAGO, April 1 /PRNewswire/ -- MediaBank, a leading provider of integrated procurement technology and advanced analytics to the advertising industry, has added depth to its management team and expanded its digital expertise by adding Greg Koerner as its chief sales officer. Joining Chicago-based MediaBank, Koerner will be responsible for advertiser and agency partnerships, with an emphasis on enterprise solutions for cross-platform media buying and analytics.
"Greg is an advertising veteran and understands what emerging technologies mean to the industry -- we are thrilled to welcome him to our team," said Brad Keywell, chief executive officer of MediaBank. "He brings a wealth of knowledge, and most importantly, shares our vision to bring media buying technology into the digital age."
Koerner is a 23-year veteran of the advertising industry with experience managing national and international marketing partnerships with major corporations such as General Motors, Proctor & Gamble, McDonald's, Kellogg, State Farm, and their respective advertising agencies. Koerner joins MediaBank from Yahoo!, where he served a six-year tenure as the senior regional vice president of sales, overseeing nearly one-third of all display advertising sales for the global internet services and search engine company. Prior to Yahoo!, Koerner was the vice president of national advertising sales with DoubleClick, Inc.
"MediaBank provides an incredible opportunity to change the playing field of media buying and analytics," continued Koerner. "The rapid gains in cross-media technology and insight provided by MediaBank are helping agencies and advertisers move to the forefront of the industry and ahead of the competition."
Koerner's impressive professional credentials translate well to the forward-thinking nature of MediaBank. Having spent substantial time with both DoubleClick and Yahoo!, Koerner brings a passion for advertising, media buying and the power of technology and metrics to MediaBank.
"Information, data and analytics are increasingly important to managing the complex advertising agendas of clients and understanding the expectations of agencies," continued Koerner. "Advertising is in a transitional phase. Digital media has evolved from being a part of the marketing strategy to being the core of it. Agencies and advertisers need the tools to harness data and utilize it to their maximum advantage."
MediaBank's software allows media buyers to manage media procurement, planning, billing, and tracking across all advertising channels -- analog and digital -- on a single platform with a synchronized database. The scalable platform allows for flexible workflow methodology and a customizable user interface. On top of this platform, MediaBank's integrated analytics suite offers dashboard management solutions that allow for unprecedented insight into data across all media types.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types, complemented by the MediaBank I|Q database and data warehousing system. The MediaBank A|X platform provides advanced analytics and predictive modeling, and the MediaBank X|G platform offers a new and innovative way for media buying transactions to take place. For more information on MediaBank, visit: http://www.mbxg.com .
Contact: Scott Goldberg Edelman for MediaBank 312-297-7414 firstname.lastname@example.org
CONTACT: Scott Goldberg of Edelman, +1-312-297-7414, email@example.com, for MediaBank
Web site: http://www.mbxg.com/