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The Estate Vault to Air 45,000 Commercials in Prime Time on 250 Broadcast Radio Stations as Part of a Multi-Million Dollar Nationwide Advertising and Public Relations Campaign
Apr 01, 2008 (08:04 AM EDT)


LAS VEGAS, April 1 /PRNewswire-FirstCall/ -- The Estate Vault, Inc. http://www.EstateVault.com ( ), the premier supplier of software solutions that provide a single, secure and easily accessible location for all critical financial and personal information, will launch a multi-million dollar national consumer advertising and public relations campaign in April 2008.

The radio advertising component of the campaign will air 45,000 commercials throughout 2008 in prime time from 6 am to 6 pm, on 250 broadcast radio stations in 39 states, Puerto Rico and the Virgin Islands. The stations are affiliated with the Radio Forecast Network ( http://www.RadioForecastNetwork.com ), the fastest growing and third largest weather forecasting service for broadcast radio stations.

In exchange for at minimum $1 million in advertising, the Radio Forecast Network, a wholly owned subsidiary of Bentley Commerce Corporation ( http://www.BentleyCommerce.com ), will receive Estate Vault stock and a share of the revenue its commercials produce.

Radio Forecast Network will also create the commercials designed to bring broad consumer awareness and sales of the Estate Vault's peace of mind solution for keeping important personal and business documents in a single, secure and easily accessible location.

To further involve radio stations in the campaign, Radio Forecast Network will purchase 6,600 "vaults" from Estate Vault, primarily to distribute to listeners as incentive promotions.

"Because of the extraordinary reach and frequency of the radio advertising campaign we are planning, we expect to dramatically increase our sales," says Boyd Soussana, Estate Vault CEO. "By contracting for the commercials in an extremely cost effective manner at this time, we avoid the escalating costs, and even unavailability at any price, for advertising time, that will be driven by the coming Federal, state and local elections."

The radio advertising is part of a strategic marketing plan that includes the production and distribution of national syndicated feature articles in newspapers and on radio about The Estate Vault's peace of mind solutions. The company estimates its entire campaign represents about $4 million in advertising value.

About The Estate Vault, Inc.

The Estate Vault, Inc. http://www.EstateVault.com ( ) overcomes the daunting task of keeping financial, personal and legal documents up to date and in one place. Together with its strategic product partners, the Estate Vault also offers a Credit Card Registry, Home Inventory Listing, Identity Theft Insurance and online Legal Documents and Will Creator.

The Estate Vault's highly valued products and services, based on its proprietary patent pending technology, are offered at extremely affordable prices direct to a vast consumer market. In addition, it is building brand awareness within the financial services industry for its IntelliAD(TM) and IntelliBrand(TM). Additional information is available online at http://www.EstateVault.com .

Forward-Looking Statements:

The information in this Press Release includes certain "forward-looking" statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date of this release, and the Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events, or circumstances after the date of this release except as required by law.

Contact: Investor Relations Robert Gartzman 1-866-405-3256 Ex. 705

CONTACT: Investor Relations, Robert Gartzman, 1-866-405-3256, ext. 705,for Estate Vault, Inc.

Web site: http://www.EstateVault.com/ http://www.RadioForecastNetwork.com/ http://www.BentleyCommerce.com/