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3rd Dimension Appoints Eric Joseph as President and Chief Operating Officer
Mar 31, 2008 (10:03 AM EDT)


NEW YORK, March 31 /PRNewswire/ -- Eric Joseph, age 48, a media and marketing executive with experience in building out media networks and developing successful sponsorships and promotions, has been named president and chief operating officer of 3rd Dimension, Inc.

Mr. Joseph will lead the New York-based mobile marketing and application company in deploying its mobile video, real-time traffic service throughout the country and in developing the company's national mobile advertising network.

Prior to his appointment at 3rd Dimension, Mr. Joseph served as senior vice president and worldwide marketing director for Titan Worldwide, the world's largest privately held out-of-home advertising sales company with a special focus in transit advertising. During his tenure, Mr. Joseph led the successful development of all sales material, research, creative services and internal and external communications and played an active role in supporting new market integrations including the two largest in the U.S. (New York and Chicago) and the largest in Europe (the United Kingdom and Republic of Ireland).

Previously, Mr. Joseph spent five years working with SFX/Clear Channel Entertainment where, as senior vice president for sponsorship and marketing, he established an international network of corporate sponsorship for Clear Channel Entertainment's Theatrical Division.

At 3rd Dimension, Mr. Joseph accepts the president's role from company founder Paul Grillo, who continues in his role as chief executive officer. He also assumes the responsibilities previously held by company visionary and Chief Operating Officer Bruce Laskin, who passed away unexpectedly at age 51 in December of 2007.

"Eric's broad background in media, marketing and entertainment is a perfect complement to 3rd Dimension as we move to rapidly deploy our advertising-supported, live video traffic application throughout the United States," said Paul Grillo, chief executive officer, 3rd Dimension. "We have ambitious plans to enter many of the top markets in 2008. Eric has the energy, excitement and experience we need to build out our network."

3rd Dimension's first commercial application is a real-time video traffic service designed to help local drivers spot and avoid highway tie-ups on nearly any compatible data-enabled cell phone, as well as on BlackBerry, Palm Treo and Windows Mobile smart phones. Once downloaded, drivers can choose to view real-time traffic images from any of the cameras along their route and can even program keys on their phone to quickly access their favorites

The company launched its first traffic application in early 2007 in collaboration with WCBS Newsradio 880 in New York City. In December of 2007, 3rd Dimension partnered with KHCW-TV Channel 39, the local CW network affiliate in Houston, and launched the advertising-supported service to the more than 2,000,000 daily commuters in the region. Many additional markets are scheduled to launch within the next six months.

About 3rd Dimension, Inc.

3rd Dimension ( www.3rdDimensionTech.com ) is a mobile marketing and application company that creates and distributes innovative real-time video content to consumers through their mobile devices. Its mobile applications are designed to attract targeted niche audiences, making its solutions attractive to advertisers and marketers.

All trade names are the property of their respective owners.

This release is available on the KCSA Strategic Communications Web site at nmilman@kcsa.com. CONTACT: Noah Milman / Rob Manfredo KCSA Strategic Communications 212.896.1217 / 212.896.1213 /

CONTACT: Noah Milman, +1-212-896-1217, nmilman@kcsa.com, or Rob Manfredo,+1-212-896-1213, , both of KCSA Strategic Communicationsfor 3rd Dimension

Web site: http://www.3rddimensiontech.com/