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AT&T Offers More Music Choices and Customization to Mobile Music Lovers
Mar 27, 2008 (08:03 AM EDT)


SAN ANTONIO, March 27 /PRNewswire-FirstCall/ -- The ever-growing world of mobile music just got bigger. AT&T Inc. announced today the immediate availability of two new music applications -- mSpot's Make-UR-Tones and Remix -- and plans to significantly expand offerings for Napster Mobile(TM) over-the-air downloads. Make-UR-Tones allows customers to customize ringtones by using their mobile phone, and the Remix application gives customers access to their PC-based music collections directly from their phone. The result for mobile music lovers is more freedom to listen to the songs they want, when they want, on their AT&T mobile phone.

"Music is one of the most personal forms of self-expression," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "We want to empower our customers to use music however they wish on their mobile phones. We're constantly looking for new opportunities to meet the wireless needs and wants of our customers. We are pleased to offer our customers more choices and flexibility in how they experience music on the go."

mSpot Make-UR-Tones

With today's launch of mSpot Make-UR-Tones, AT&T -- the exclusive provider of the application -- becomes the first national carrier to allow customers to easily use their wireless phone to create a ringtone from their favorite part of a song. The Make-UR-Tones application is designed to give users the flexibility to customize a one- to 30-second ringtone from a full song. AT&T's Make-UR-Tones subscribers can enjoy exclusive access to more than 250,000 titles from music labels EMI Music, Universal Music Group, Warner Music Group, INgrooves and IRIS.

"We are thrilled to work with AT&T to harness the power of the mobile platform to further enrich the musical experience for consumers," said Amanda Marks, executive vice president and general manager of Digital, Universal Music Group Distribution. "Universal is committed to embracing technologies that are transforming the media landscape, and dynamic and compelling new personalization products, such as those from AT&T, allow us to creatively empower fans while respecting the rights of music creators."

"mSpot's collaboration with AT&T and music labels enable us to offer AT&T mobile customers access to the largest ringtone catalog in North America," said Daren Tsui, CEO of mSpot. "Make-UR-Tones and other mSpot services bring personalized, seamless music experiences to the mobile phone."

To use the application, AT&T customers simply download mSpot's Make-UR-Tones from the AT&T MEdia Mall on their mobile phone, use the advanced search engine to select a song and then cut the part of the song they want to customize as their ringtone, up to 30 seconds, by using the application's easy-to-use waveform editor. Make-UR-Tones lets users listen to the song while it's being edited and preview the ringtone before downloading a copy to their phones.

The mSpot Make-UR-Tones is available for a monthly subscription of $6.99 for three ringtones. Additional customized ringtones can be purchased on an a la carte basis for $2.99. Make-UR-Tones is currently available for download on the Samsung SYNC, Samsung A737, Samsung A747 and the Motorola V3xx and will expand to additional phones in the near future.

mSpot Remix

AT&T is now offering a music-on-demand application for customers who want the ability to access and enjoy their PC-based music libraries from their mobile phone. Available today, mSpot Remix is the newest music application from AT&T Mobile Music and is available from AT&T MEdia Mall.

The mSpot Remix mobile player connects with a PC over the AT&T network, providing access to stored songs and playlists. When a customer hits Play from the mSpot Remix mobile player, Remix immediately starts playing the song from the PC while downloading the entire track in the background. Remix then saves the song to the phone's memory card, so the customer has access to the song even when not connected to the network.

The mSpot Remix service is available for a monthly subscription of $9.99, which allows users to download 75 songs a month. AT&T also will offer a Remix booster pack for $2.99, which provides an additional 10 songs. Remix is compatible with the Samsung SYNC, the Samsung A737 and the LG SHINE.

For more information on mSpot Make-UR-Tones or Remix, visit http://www.att.com/mediamall . To see a demo of either application while at CTIA Wireless 2008, visit the AT&T booth -- number 3428.

Napster Mobile Coming to More AT&T Phones

Beginning this summer, more AT&T customers will be able to search a catalog of more than 5 million songs from their AT&T wireless phone, preview 30-second samples before they buy and download music directly to their phone while on the go, all with Napster Mobile. AT&T first announced Napster Mobile in November of last year with the launch of the SLM by Samsung. The company plans to expand the industry's leading mobile music platform by making the service available to more than 12 million customers, beginning this summer. In addition to browsing and downloading music to their phone, AT&T customers will receive a copy of each song downloaded online from Napster(R).

"Napster and our mobile partner, Ericsson, are excited to expand the Napster Mobile customer base with AT&T," said Brad Duea, president of Napster. "We look forward to furthering our partnership with AT&T and to bringing the best mobile music experience on the market to millions of AT&T customers."

AT&T offers more choices for mobile music than any other U.S. carrier and was the first carrier in the nation to provide the Napster To Go subscription music service, as well as DRM-free instant track deliveries to eMusic.

About AT&T

AT&T Inc. http://www.att.com is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at .

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss http://www.att.com/newsroom . For more information, please review this announcement in the AT&T newsroom at .

About Napster

Napster, the pioneer of digital music, offers the ultimate in interactive music experiences, creating better ways to discover, share, acquire and enjoy music -- anytime, anywhere. The company's offerings include "Napster" ( http://www.Napster.com http://www.freenapster.com ) -- the most popular, on-demand music subscription service in the world; "Freenapster" ( ), a unique Web experience offering free, on-demand music legally in the U.S.; and "Napster Mobile," one of the industry's fastest growing mobile music platforms, providing the premier mobile music experience for customers in ten global markets. Headquartered in Los Angeles, Napster's services are available in markets across North America, Europe and Japan.

About mSpot

mSpot is a mobile music company delivering content and technology to two million consumers across North America. mSpot helps carriers, handset manufacturers and media companies drive sustainable revenue and customer loyalty through a range of innovative services. Consumers use mSpot's applications to discover, manage, purchase and enjoy songs, custom ringtones, live radio and videos from all major music labels and other top brands including ABC, ClearChannel, Fox Sports, MarketWatch, NPR and Disney. mSpot music services are live in the U.S. on Alltel, Boost, Sprint and U.S. Cellular and in Canada on Bell Mobility and TELUS. Founded in 2004 and headquartered in Palo Alto, California, mSpot is on the Web at http://www.mspot.com .

CONTACT: Lauren Butler of AT&T Inc., +1-404-405-5623, lb0426@att.com

Web site: http://www.att.com/ http://www.Napster.com/ http://www.mspot.com/