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RxPop.com Wins Prestigious Internet Advertising Competition
Mar 25, 2008 (08:03 AM EDT)


LONGVIEW, Texas, March 25 /PRNewswire/ -- There's no question that advertising promotes a highly competitive, volatile environment. But given the recent spike in Internet ad spending -- estimated to reach nearly $60 billion by 2010 -- compelling, effective online advertising campaigns are more important than ever.

Cutting through the clutter of the countless companies promoting goods and services online is RxPop.com ( http://www.rxpop.com ), a division of Rxium, LLC and winner of the prestigious 2008 Internet Advertising Competition (IAC). Produced by the Web Marketing Association, the IAC honors online advertising excellence, recognizes the individuals and organizations responsible, and highlights award-winning Internet advertising. One of the only companies to recognize online categories of advertising, the IAC has chosen RxPop.com as winner for "Best Pharmaceuticals Interactive Application."

"We're very excited and extremely proud to receive this award from the Internet Advertising Competition," says William Hill, Rxium LLC CEO and RxPop.com founder. "Here at RxPop.com, we continue to work hard to provide an interactive application that's both highly dynamic and relevant, in terms of meeting a true consumer need. We believe we're marketing an effective, interactive experience very well, but the recognition from an outside point-of-view such as the IAC really confirms this fact. It's an honor to have the Web Marketing Association acknowledge RxPop.com and join the ranks of other 2008 IAC Best of Industry Pharmaceutical winners, including Avenue A - Razorfish, CommonHealth (EvoLogue & Qi), GSW Worldwide/MGI Pharma and Santarus, Inc."

Winners of the IAC were judged on the following criteria: creativity, innovation, impact, design, copywriting, and use of a medium. As a 2008 award recipient, RxPop.com presents consumers with a state-of-the-art online venue providing prescription drug price comparisons and licensed online pharmacy referral services. RxPop.com gives members the ability to research and compare the costs of more than 13,000 prescription drugs being sold at approximately 50 licensed online pharmacies. All of the pharmacies featured on RxPop.com must undergo a rigorous pre-screening and pharmacy qualification process and must maintain a valid pharmacy license in the U.S. or Canada. In addition, RxPop.com offers online referral services, user-friendly support tools, online-purchasing education and more. RxPop.com continuously strives to not only meet but also surpass every one of its valued members' healthcare-related needs and expectations.

"Thanks to RxPop.com, our members no longer have the worries associated with locating the most affordable prescription drug prices on the Internet offered by licensed online pharmacies," Hill says. "With our award-winning, online, interactive application, RxPop.com members are provided unlimited access to a service that is truly second to none. Prescription drugs are one of very few tangible goods found within the U.S. market today that do not have price tags attached to or associated with them. I plan to change this by enforcing a fair and balanced prescription drug online marketplace where licensed online pharmacies must compete with one another to earn business. This results in cheaper drug prices and greater selections of prescription drug dosages and quantities for valued members of RxPop.com. As we continue to expand our network of licensed online pharmacies, our prescription drug search technology will continue to improve, making RxPop.com's service that much more valuable and ensuring a safe and highly competitive marketplace. Moving forward I see no clear competition in RxPop.com's path."

About RxPop.com

RxPop.com, a division of Rxium LLC, is the leading online destination for consumers searching for prescription drug price comparison and licensed online pharmacy referral services. Led by a talented team of e-commerce experts, the award-winning RxPop.com offers price comparisons on over 13,000 medications being sold by approximately 50 of the Internet's largest and most reputable pharmacies. All of RxPop.com's participating pharmacies are legitimate companies, and licensed in their governing countries, including the United States and Canada. RxPop.com is the most secure and convenient way for consumers to search and perform up-to-date price comparisons for prescription drugs online.

For more information on RxPop.com, a division of Rxium LLC, visit http://www.rxpop.com or contact us directly at press (@) rxpop.com.

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Web site: http://www.rxpop.com/