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AdStar Engages Trolice Consulting to Advance Sales and Partnership Opportunities in Wireless Industry
Feb 27, 2008 (08:02 AM EST)

MARINA DEL REY, Calif., Feb. 27 /PRNewswire-FirstCall/ -- AdStar, Inc. , a leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that it has engaged James Trolice of Trolice Consulting Services to work with AdStar in the strategic positioning of its mobile product offering in the marketplace, while advancing sales and partnership opportunities in the wireless industry.

Earlier this year, AdStar announced an example of the types of opportunities available for its mobile solutions when it signed an agreement with Relevantis. The companies are currently collaborating on an end-to-end solution that will deliver relevant mobile advertisements to end users, while helping content publishers to monetize their mobile properties through advertising.

"James Trolice comes highly recommended to AdStar, and has extensive experience and success working with the major players in the wireless industry," said Leslie Bernhard, president and chief executive officer of AdStar, Inc. "Our mobile solutions have been developed with the cooperation of a large international mobile phone manufacturer, and we believe it is ready for the broader mobile marketplace. We look forward to leveraging Trolice Consulting's relationships with major wireless companies to help foster business development opportunities for our mobile solutions."

AdStar's mobile technology allows advertisers to create, schedule and submit their mobile ads through a Web-based interface directly to publishers in the required mobile device format. AdStar also provides advertisers the ability to closely track their mobile advertising campaigns and to better understand how well or how poorly individual ads are performing, thereby delivering clear evidence of return on investment.

"The domestic mobile advertising space is still young, and many companies are evaluating and/or using solutions that don't incorporate the history, understanding and technology that AdStar has developed within the publishing community during the past 20 years," added Trolice. "My experience tells me that there is tremendous opportunity in the mobile space for AdStar's technology, and I am excited to be working with Leslie and her team to increase market penetration and drive revenues."

About AdStar, Inc.

AdStar, Inc. is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services. AdStar is also the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, AdStar's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif. For additional information on AdStar, Inc., visit .

AdStar Company Contact: Jeff Baudo, 310-577-8255,

AdStar Media Contact: Kevin Wilson, 513-898-1008,

CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255,;or media, Kevin Wilson, +1-513-898-1008, , forAdStar, Inc.

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