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GSI Commerce Appoints Nick Pahade President of gsi interactive
Feb 27, 2008 (08:02 AM EST)

KING OF PRUSSIA, Pa., Feb. 27 /PRNewswire-FirstCall/ -- Michael G. Rubin, chairman and CEO of GSI Commerce Inc. , today announced that Nick Pahade has joined the company as president of gsi interactive(sm). Pahade, a recognized pioneer in the digital marketing arena, will lead gsi interactive's growth strategy, partner relationships and team of approximately 150 interactive design and marketing professionals. Pahade will report directly to Rubin. gsi interactive, with comprehensive digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service provider, compose GSI's marketing services division.

"Bringing Nick on board to lead gsi interactive is a real win for GSI," said Rubin. "A key component of our growth strategy is the continued expansion and strengthening of our marketing services business through organic opportunities, partnerships and potential acquisitions. Nick's deep experience leading the development and execution of innovative interactive solutions and brand-differentiation will help fuel our growth in this area. I'm really looking forward to his ideas on how to help our partners drive business through creative digital marketing. With Nick leading gsi interactive and John Rizzi leading e-Dialog, I believe we have the right leadership team for our marketing services efforts to drive meaningful growth and value for our customers and our company."

As president of gsi interactive, Pahade will assume full strategic responsibility for further building this division into a full-service professional services organization by deepening relationships with existing partners and leading the development of strategic programs that drive new and incremental business. gsi interactive provides a comprehensive suite of interactive marketing and design services that helps GSI partners drive significant revenue across multiple channels. Its services include strategic interactive marketing programs, emerging media, user experience and design, in-house photography, product content development, and catalog services.

"I am really looking forward to leading gsi interactive to the next stage of its development," said Pahade. "I'm impressed by GSI's overall growth year over year and by the unique way they've integrated the vital components of successful e-commerce strategies. The digital marketing and professional services piece of the equation is critical to a sustainable digital offering -- GSI understands this, and I look forward to helping them accelerate this part of the business."

Prior to joining GSI, Pahade was president of Denuo, Publicis Groupe's futures practice, and led global digital development for Publicis Groupe Media. Prior to Denuo, he was president of Beyond Interactive Inc., which he co-founded. He has created digital marketing programs for leading retailers and brands, spearheading work that differentiated his clients' brands and drove innovation in the field. He was also managing director of Mediacom Digital, part of WPP's GroupM and Grey Global Group. Pahade has been recognized by MEDIA magazine as one of the top 50 People to Know in Interactive Marketing, Advertising Age's coveted 40 under 40 list, and as a MediaPost Online All-Star. He also serves as the chairman of the AAAA's Digital Marketing committee and sits on a variety of industry boards. He holds dual degrees in biopsychology and marketing from the University of Michigan.

About GSI Commerce

GSI Commerce(R) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to- consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to- end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact: GSI Commerce, Inc. Corporate Marketing 610.491.7474 Fax: 610.265.2866

CONTACT: Corporate Marketing, GSI Commerce, Inc., +1-610-491-7474, fax,,

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