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eWorld Companies, Inc. Announces Strategic Marketing Alliance with MOVIEGUIDE(R), Including Private Label License of Boomerang Media Station(R)
Feb 19, 2008 (08:02 AM EST)

LOS ANGELES, Feb. 19 /PRNewswire-FirstCall/ -- eWorld Companies, Inc. announced today that it has entered into a Strategic Marketing Alliance with MOVIEGUIDE(R), one of the most powerful and influential voices of the Christian Community in regards to film reviews and viewership. Under the terms of the agreement, eWorld will provide MOVIEGUIDE with a customized Private Label Boomerang Media Station(R) and software and license to use the software, which MOVIEGUIDE will use to enhance its communications and broadcast its services to its 11 million+ viewers. MOVIEGUIDE viewers will also have ready access to existing features of eWorld's Boomerang Media Station(R), including exclusive entertainment programming via eWorld's PlayTV(R) online broadcasting network.

This agreement is noteworthy in that it represents the first time that eWorld has issued a private license of its Boomerang Media Station software, which the company has announced that they will continue to make available in the future to select strategic partners. Each private label Boomerang will be customized to the needs of the individual licensee, however all Boomerangs will be linked to eWorld's advertising and marketing programs and each licensee will participate in a revenue-sharing of the advertising and marketing revenues they generate through all Boomerangs downloaded through their efforts. These private label agreements are expected to significantly impact eWorld's bottom line by both increasing the total number of Boomerang downloads, which will increase ad revenues, and by generating a large number of additional product sales and subscriptions.


MOVIEGUIDE was founded in 1985 by Dr. Ted Baehr, past president of the Episcopal Radio & Television Foundation and former director of the Television Center at the . MOVIEGUIDE is affiliated with the Christian Film & Television Commission ministry, also founded by Dr. Baehr, which is a non-profit ministry of Good News Communications, Inc. Both MOVIEGUIDE and CFTVC are dedicated to redeeming the values of the entertainment industry, according to biblical principles. Every four weeks MOVIEGUIDE publishes at least 20 reviews of current movies in a magazine version. Acceptability ratings, which are geared to parents with children but also provide information for discerning adult viewers, are arranged not only according to age levels, but also according to a traditional Christian view of art. MOVIEGUIDE also delivers a two-minute and half-hour TV show and a two-minute and half-hour radio show around the world via broadcast, cablecast and satellite-cast in more than 200 countries and territories. The magazine and Internet versions of MOVIEGUIDE include news from the entertainment industry, insightful articles on trends and beliefs, and interviews with top filmmakers and actors. When MOVIEGUIDE started in 1985, only 6% of the movies were aimed at families; by 2002, 45% of the movies released in theaters were aimed at families. Those family films grossed an average 200% better than movies aimed at the adult marketplace. Also in 1985, 81% of the movies were rated R, but since 2001, less than 45% of the movies released theatrically were R-rated. In 2005, only two of the top 20 grossing movies were R-rated.


eWorld Companies, Inc. is an online marketing & advertising technologies company that develops and markets cutting edge technologies using rich media, flash, animation and 3D graphics to help individuals and businesses market and advertise on the Internet. eWorld Companies, Inc. markets and distributes these technologies through its wholly-owned subsidiary eWorld Entertainment, Inc. (eWorlde) and its International network of Affiliates, users and strategic partners. eWorld's unique and patented Boomerang Media Station(R), named for its ability to return to the user's screen no matter what web site you visit, is a free software program that streams rich media within the actual application and remains ever-present as the user browses the Internet, offering the user one-click access to limitless entertainment experiences and convenience benefits. eWorld's WALRUS(R) system, which is downloaded along with Boomerang, continues to work in the background to provide assistance as the user searches, surfs or shops the Net, suggesting relevant topics, products and services based on each user's browsing and searching habits. The Company's revenue model consists of six major components: (1) Advertising Revenues; (2) Affiliation Fees; (3) Affiliate Monthly Subscriptions; (4) Product Sales; (5) Technology Licensing; and (6) International Marketing License Fees.

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Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

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