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PLDS Licenses Qflix
Feb 11, 2008 (06:02 AM EST)
NOVATO, Calif., Feb. 11 /PRNewswire-FirstCall/ -- Sonic Solutions(R) , the leader in digital media software, today announced that PLDS (Philips & Lite-On Digital Solutions Corp.) has signed a Qflix(TM) technology and IP licensing agreement. PLDS is integrating Qflix technology into a range of optical disc drives planned for release this year that will enable downloaded movies and video programs to be recorded to DVD with Content Scramble System (CSS) encryption. As the industry-approved content protection mechanism used on mass-produced discs, CSS has been deemed essential by many major content providers for the electronic sell through of premium entertainment. The Qflix drives by PLDS are available for duplication system vendors providing custom DVD manufacturing services to Internet retailers, as well as PC manufacturers developing consumer desktops and notebooks.
"We are extremely pleased to partner with Sonic Solutions to create a new entertainment distribution model that will offer consumers a convenient and reliable way to purchase and enjoy premium content in the home," said Charlie Tseng, General Manager of PLDS' Optical Disc Drive Business Unit. "By participating in the Qflix technology and IP licensing program, we are able to add an exciting new capability to our comprehensive range of drives and provide our premier system manufacturers with the opportunity to differentiate their solutions."
PLDS is now taking orders on a complete line of Qflix drives for integration in desktop computers and notebooks. In addition to DVD-RW drives, PLDS also plans to release Qflix Blu-ray Disc Combo drives that will offer Blu-ray Disc playback and DVD video recording. The Qflix brand will be featured on consumer products and services including compatible recordable media and video download services as a symbol for consumers looking for legitimate "purchase, download, and burn" solutions. Qflix is also the label for the technology and licensing program that includes product and component certification to enable content owners, service providers, and manufacturers of recordable media, PC DVD writers, network-connected DVD recorders, set-top boxes, and software to create compatible and interoperable solutions.
"The market is poised to fulfill the promise of electronic sell-through and give consumers a legal way to purchase entertainment on demand and burn it to DVD," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "We are delighted to partner with industry leaders such as PLDS to develop secure, reliable, and compatible electronic sell-through systems."
The royalty-bearing Qflix licensing program for media and optical drive manufacturers was established by Pioneer and Sonic to facilitate the adoption of secure download and burn applications in accordance with the approved industry specifications for recording downloads set by the DVD Forum and the DVD Copy Control Association.
The Qflix program offers a new means for content owners to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs. Sonic's Qflix program provides essential technology and IP for both the professional and consumer market. For professional and enterprise manufacturing of DVDs "on demand," the Qflix program allows production facilities to reduce the cost of carrying physical inventory while simultaneously offering extensive catalogs of content. The program also enables retailers to broaden the number of movies by augmenting physical product with on-demand DVD creation kiosks in their stores. For consumers, the Qflix program provides a long-awaited downloading and burning solution for movies and premium video content in computers and consumer electronic devices such as set-top boxes, networked DVD recorders, and DVRs.
For more information regarding the Qflix technology licensing program, please contact Qflix Licensing (firstname.lastname@example.org) or visit ().
About Sonic Solutions
Sonic Solutions enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Sonic DVD On Demand(TM) and Qflix(TM) platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the distribution and market acceptance of the Qflix program. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Sonic DVD On Demand, Qflix, and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.
CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231, email@example.com
Web site: http://www.sonic.com/ http://www.qflix.com/