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Zwinky(TM) Avatars Come to Life With Zazzle
Jan 30, 2008 (08:01 AM EST)

NEW YORK, Jan. 30 /PRNewswire-FirstCall/ -- Zwinky, home to more than 12 million avatars, today announced the launch of the Zazzle Kiosk within the Zwinky virtual world. The Zazzle Kiosk will enable Zwinky users to purchase customizable merchandise on-demand including t-shirts, mugs, posters, postage stamps, and more, all branded with their personalized Zwinky avatar.

The Zazzle Kiosk makes Zwinky one of the first virtual worlds to give users the opportunity to customize and purchase merchandise for the real world. All merchandise can be created and shipped to the user within 24 hours.

"The success of Zwinky is largely attributed to the user's ability to express themselves online," said John Park, President of IAC Consumer Applications and Portals, the parent company of Zwinky. "Now we're giving our users the ability to take their online persona into the real world."

Users who visit the Zazzle Kiosk inside Zwinky's virtual world can see their avatar automatically displayed on various merchandise items. The user can then choose from saved avatar outfits that they have previously created to display on their merchandise.

"Self expression is a key component of every user experience whether in the real or a virtual world," said James Heckman, Chief Strategy Officer, Zazzle. "We are pleased to expand our relationship with IAC and be working with them on their hugely popular Zwinky virtual world to offer consumers an infinite array of real custom, Zwinky inspired merchandise."

In addition, Zwinky users can also visit and purchase Zwinky branded merchandise, including items with the Zwinky logo, maps of Zwinky, and the avatars for the 'Zwinky celeb' bloggers.


IAC CAP, a wholly owned business of IAC, is a leading web developer of consumer applications and portals enabling users to creatively and visually express themselves online. IAC CAP brands include Zwinky, Smiley Central, Webfetti, Popular Screensavers, My Fun Cards, Cursor Mania, as well as Evite and the Excite, and MyWay portals. According to ComScore, IAC CAP brands touch over 50 million users a month. Zwinky is part of the MyWebSearch Toolbar and easily accessible from a web browser. For more information or to download the toolbar to access Zwinky, visit .

About Zazzle

Infinite and Instant, Zazzle is the only, on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours. Offering the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, .

CONTACT: David I. Barkoe of Attention! PR, +1-212-201-7894,, for Zwinky; or Karen DeMarco of Zazzle,+1-310-779-9055,

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