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Symantec Becomes First 'Interactive Sponsor' on a TiVoCast(TM) Program
Jan 24, 2008 (08:01 AM EST)
ALVISO, Calif., Jan. 24 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that Symantec, the maker of Norton security software, has signed on as the first advertiser to sponsor Interactive Advertising during CNET's TiVoCast program. As a sponsor, Symantec will utilize TiVo's Interactive Tags and Program Placements for the Norton product line within CNET's popular weekly 15-minute TiVoCast program, which provides viewers with the latest news and reviews in technology and consumer electronics.
TiVoCast delivers -- with ease and free to TiVo subscribers -- broadband video content on the PC directly to the television sets and living rooms of TiVo subscribers through the Showcases area on TiVo Central, the main menu of the TiVo service. TiVoCast provides users with an extensive variety of viewing content via the internet to choose from, including content from: CNET, The Onion, The New York Times and Break.com among others.
CNET viewers can click on a "thumbs-up" during the program to obtain more information about Norton products while being able to easily return to the exact place in the program they paused viewing. These tags provide advertisers with an efficient way to reach a live, time-shifted or fast-forwarding audience and to offer viewers further engagement through opt-in requests for more product information.
"These are exciting times for TiVo as we witness our interactive ad solutions gain momentum throughout the media industry and expand beyond linear television to include nontraditional distribution channels such as TiVoCast and Video on Demand," said Karen Bressner, Senior Vice President of Advertising Sales at TiVo. "It seems apropos that the first TiVoCast Interactive Tags are appearing during a program that highlights how technology is evolving and impacting consumers. Symantec utilizing TiVo's ad solutions during a 'downloadable program' enabling them to reach interactive viewers who prefer to control their own content."
"TiVo has presented us with a new way of reaching consumers in an 'on demand' world," said Sally Jenkins, Senior Director of Consumer Marketing for Symantec. "By embedding engaging interactive tags into the popular CNET program we will drive qualified traffic to our site and enable consumers to learn more about how to stay secure on the Internet by using Norton products."
The Interactive Tags and Program Placement will direct consumers to a branded Norton Showcase on TiVo which includes long-form content and a special offer. Additionally, Symantec will promote their Norton products including the award-winning Norton Internet Security(TM) 2008, in Gold Star Sponsorship's and Program Placement within TiVo.
About TiVo Inc.
Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.
TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
CONTACT: Michael Boccio, +1-212-446-1867, email@example.com, for TiVo,Inc.
Web site: http://www.tivo.com/