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Mobixell Launches the 'Mobixell Ad-It'(TM) Mobile Multi-channel Advertising Solution to Enable Delivery of Optimized, High Quality, Rich Media Ads
Jan 23, 2008 (10:01 AM EST)


CUPERTINO, California, January 23 /PRNewswire/ -- Mobixell Networks, leading providers of innovative mobile multimedia and advertising solutions announces the launch of 'Mobixell Ad-It'(TM), a mobile advertising solution which allows mobile operators to monetise their inventory assets in the fast growing mobile advertising arena. Mobixell Ad-It(TM) is a multi-channel, rich media, mobile advertising solution that offers targeted, personalised adverts and guarantees an optimal user experience regardless of device or network type.

Mobixell Ad-It(TM) comprises of a Real-time Ad Delivery engine, Smart Injectors and a Campaign and Inventory Manager to provide a complete mobile advertising solution. Mobixell's new advertising solution enables mobile operators to expand their ad inventory, going beyond pure web banner advertising to include interactive, cross-channel campaigns over Messaging (MMS, SMS, mobile IM and Mobile email), WAP browsing - on and off-portal, In-Game, Idle Screen, SMS and video streaming and downloads. Mobixell's vast experience in media adaptation ensures that all adverts are inserted in real-time and delivered at optimal quality, regardless of handset or network type.

The Mobixell Ad-It(TM) solution interacts with other operator information systems such as CRM and Location Based Services to combine demographic, geographic, behavioural and contextual information to generate personalised, targeted advertising with higher conversion rates for advertisers. It also allows the strict enforcement of operator policies to regulate the number and type of advertisement received by users. From the advertiser's perspective it also provides comprehensive usage analysis and reporting feedback.

Avichai Levy, Senior VP Marketing of Mobixell comments, "Mobixell's hundreds of installations of mobile multimedia solutions and intimate knowledge of the mobile user experience requirements enabled it to provide the optimal solutions for mobile operators. We provide them with an in-network ad delivery platform with proven multimedia capabilities, together with ad serving solutions supporting cross channel campaign management. The Operators currently hold all the trump cards - they own the relationships and the infrastructure - but they also have more to lose if they get it wrong. We can help them harness the power and individual nature of the mobile device in a variety of ways by using, ad-funded content, viral marketing and cross-channel, interactive campaigns to engage, entertain and builds the user's active participation."

About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Mobixell solutions are deployed at over 150 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

For more information, visit the company's website at http://www.mobixell.com

Media Dianne Canham eclat Marketing Email: mobixell@eclat.co.uk Tel: +44(0)118-989-5600 Mobixell Networks LTD.

CONTACT: Media: Dianne Canham, eclat Marketing, Email: mobixell@eclat.co.uk, Tel: +44-(0)118-989-5600