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YouTube Sensation Evolution of Dance Seeks Brand Partner
Jan 23, 2008 (10:01 AM EST)


BLOOMINGTON, Minn., Jan. 23 /PRNewswire/ -- The Evolution of Dance has expanded its reach ... offline. Judson Laipply of YouTube fame, known best for meshing popular dances into a six-minute routine, will continue to take his act to select high schools throughout the U.S. in the Fall of 2008.

Dubbed "Inspirational Comedy" by those who have witnessed it, Judson Laipply speaks to high school and college students on the power of choice and the idea that life is change. Laipply has been sharing important messages about life with youth for seven years and has always incorporated his wildly popular dance at the end of his speaking engagements to illustrate his points.

"I try to help students understand how their world operates by encouraging them to see their power of choice and how that affects their life," says Laipply. "When I started speaking, my goal was always to reach as many people as possible. Working with Campus Media Group is going to help me continue to spread my message."

In 2008, Campus Media Group, a youth marketing agency specializing in developing custom plans and programs for national brands, is working to pair The Evolution of Dance with a national sponsor to help reach more schools that cannot afford his appearance fees. This sponsorship intends to provide brands with in-school advertising, distribution of promotional materials, online cross-promotion, and other customized promotion.

"His program touches on poignant issues that face students today while using humor and dance to make it sticky," says Jason Bakker, Director of Marketing of Campus Media Group. "This sponsorship opportunity has opened the doors for brands to tie into something that is relevant and fun for teens while reinforcing positive messages that teens need to hear."

Judson Laipply's dance performance in the Evolution of Dance is the #1 Most Viewed (All Time) Video and #1 Most Favorited (All Time) Video on YouTube. His follow-up, Evolution of Dance 2, is in development and should be released later this year. Brands interested in learning more about sponsoring should contact Campus Media at 952-854-3100.

About Campus Media Group

Campus Media Group is a leading national youth media and marketing agency that assists national brands develop customized campaigns that reach teens and young adults. For more information on the agency, visit them online at http://www.CampusMediaGroup.com .

CONTACT: Jason Bakker of Campus Media Group, +1-952-854-3100, ext, 24, jason@cmgstaff.com

Web site: http://www.campusmediagroup.com/