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The Weather Channel(R) Mobile Launches New Mobile Web Site
Jan 23, 2008 (08:01 AM EST)

ATLANTA, Jan. 23 /PRNewswire/ -- The Weather Channel Interactive (TWCI) today announced a revamped mobile Web site featuring new maps, ski information and a redesign that moves current conditions into the page header. The Weather Channel Mobile Web is one of the top five Mobile Internet Sites and averages more than six million unique users per month, making it the most popular weather resource on the mobile Web according to Nielsen Mobile.

The new TWCI Mobile Web navigation, which highlights current conditions on the page header, was based on customer feedback and usage. Other content such as Pollen Forecast and Boat and Beach information have been moved to more prominent locations in the navigation so that users have direct access to these popular features. In addition, new maps have been added which offer more surface level detail on radar and satellite maps.

Just in time for the heart of ski season, The Weather Channel Mobile has added ski content and conditions including current weather conditions for popular resorts, surface conditions, base depth, new snow, and open lifts. Users can search for conditions at a ski resort based on their current location, state, or country. In addition, weather almanac data including average temperatures, record highs and lows, sunrise and sunset and monthly temperature and precipitation averages is now available.

"As one of the most popular mobile Web destinations, we try to monitor customer feedback and traffic patterns to ensure that the site reflects our customers' needs," said Louis Gump, vice president, Mobile for TWCI. "Our new ski section is a perfect example of providing our active, on-the-go users the information they are looking for, in this case even when they are on the ski lift, planning their next run."

The Weather Channel Mobile is consistently one of the top five mobile Web sites in the US, and offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information visit .

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including, Desktop Weather by The Weather Channel, and The Weather Channel Mobile., the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCI sites include, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including , , , and

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