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LATV Names Luca Bentivoglio Vice President of Programming
Jan 16, 2008 (08:01 AM EST)
LOS ANGELES, Jan. 16 /PRNewswire/ -- LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today that it had tapped long-time industry programming executive Luca Bentivoglio as vice president, programming for LATV. In his new position, Mr. Bentivoglio will report to President Danny Crowe and will be responsible for all LATV content and program scheduling.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080116/LAW068 )
"Luca has experience at every level of programming and production. He's produced shows, developed programs and programmed networks -- you name it, he's done it and done it well," said Mr. Crowe. "He brings to LATV a breadth of experience, knowledge and talent that will enhance our network as we continue with our national rollout. We're very happy to have Luca working with us."
Prior to joining LATV, Mr. Bentivoglio was president of the international division of Educational Adventures where he developed Latino themes and marketing strategies for The Danger Rangers, an animated children's series on PBS. Formerly, he was the executive director for Latino Public Broadcasting. There, Mr. Bentivoglio managed the non-profit organization that funds the development and production of Latino programming for PBS and created the award-winning Voces series.
Previously, Mr. Bentivoglio was the general manager for The Warner Channel in Venezuela where he supervised operations, marketing, programming and affiliate sales, helping it to become the number-one family channel in the region. Prior to his tenure in Latin America, Mr. Bentivoglio was VP, Programming and Production for Telemundo Network where he raised prime-time ratings by more than 100 percent.
For nearly 10 years, Mr. Bentivoglio helmed Luca Bentivoglio Productions, the largest Hispanic production company in the U.S., providing multiple long-running series to both Univision and Telemundo, creating award-winning programs and producing feature films.
Mr. Bentivoglio began his career at WJNU in New Jersey, collaborating on the U.S. launch of the musical group Menudo. He then became VP, Marketing and Promotions at Univision Network in New York, creating the network's first marketing and promotions department.
Headquartered in Los Angeles, LATV is the nation's first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. For more information, visit LATV online at http://www.latv.com .
For more information about LATV, please contact: Maite Saralegui firstname.lastname@example.org 323.650.2236
CONTACT: Maite Saralegui of LATV, +1-323-650-2236, email@example.com
Web site: http://www.latv.com/