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Mercedes-Benz Moves to Evaluation Stage of Columbus' Product
Jan 14, 2008 (10:01 AM EST)


LAS VEGAS, Jan. 14 /PRNewswire-FirstCall/ -- Columbus Geographic Systems (GIS) Ltd. ("Columbus") announced today that are in contact with the truck and sport utility vehicle (SUV) division of Mercedes Benz, the German-based global auto manufacturer, to examine integrating their off-road navigation solution in the in-car PC system.

This is part of the Columbus' strategy to integrate their off-road navigation solution in the in-car PC system included in each new vehicle.

Mercedes-Benz has expressed interest in Columbus' advanced system, Ranger, which provides an advanced navigation solution to drivers operating in cross- country and off-road environments. Mercedes-Benz is now conducting trials with Ranger to better understand its capabilities and determine how to implement the system in the in-car PC systems.

"This is our first contact with a global manufacturer of commercial vehicles," said Columbus CEO Tsvika Freidman. "Our navigation solution meets a very clear need for off-road navigation, particularly for truck and 4x4 cross country vehicle drivers. We are very excited that a leading player such as Mercedes-Benz is evaluating Ranger, however there is no guarantee they will finally implement the product. This is a very important step for our company and we look forward to updating our shareholders on progress in these discussions in the coming months."

About Columbus Geographic Systems

Columbus Geographic Systems (GIS) Ltd. is a rising player in the field of geographic information systems (GIS) and navigation applications. The Company brings advanced software capabilities to a wide range of users and devices, previously only accessible to trained professionals on dedicated devices.

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Forward-Looking Statements

Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward- looking statements that may involve risks and uncertainties.

There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward- looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.

CONTACT: Columbus Geographic Systems (GIS) Ltd., +972 8 8601001, info@columbusgis.com

Web site: http://www.columbusgis.com/